Echo Oriental Funzione principale: Showroom by Xiyao Wang

Argento Interni · 2026

Echo Oriental Funzione principale: Showroom

by Xiyao Wang

A' Design Award d'Argento 2026 in Interni
CLIENT: Extended Play Lab
Estimated Number of Design Views: 13,819
Verification code C3CF6B683A · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Echo Oriental Funzione principale: Showroom

Echo Oriental reinterpreta la cosmologia tradizionale cinese attraverso una lente architettonica contemporanea. Un'area centrale a doppia altezza con plastico funge da cuore del progetto, posizionata sotto un controsoffitto teso celeste che simboleggia il cielo su una pianta quadrata. Un caratteristico soffitto a volta dorato con rilievi a foglia aggiunge una ricchezza tattile, mentre una palette di marmo verde e legno caldo favorisce un dialogo sensoriale. La coreografia spaziale utilizza compressione e rilascio per guidare i visitatori attraverso un rituale progressivo di soglie.

About the A' Design Award d'Argento

Echo Oriental Funzione principale: Showroom ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Echo Oriental Funzione principale: Showroom sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Echo Oriental Funzione principale: Showroom è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Press Kit

Unique Properties: Echo Oriental is a 400sqm exhibition center that redefines spatial ritual through a rigorous intersection of North-South and East-West axes. It distinguishes itself by seamlessly integrating traditional Chinese cosmology - the "Tian Yuan Di Fang" (Round Sky, Square Earth) concept - within a contemporary neo-luxury aesthetic. Unique features include a double-height sand table area under a celestial light and a golden vaulted ceiling with leaf embossing, creating a high-quality sensory dialogue.
Dimensions & Packaging: 400 square meters area. Single floor.
Tags: Exhibition Design, Sales Office, Oriental Aesthetics, Tian Yuan Di Fang, Axial Symmetry, Neo-Luxury, Botanical Motif, Green Marble, Architectural Ritual, Longgang, Spatial Narrative, Interior Design.
Production Technology: Conceived through hand sketch, perfected in Rhino 3D and rendered with Enscape and Photoshop
Design Challenge: The primary challenge was manifesting a grand, ceremonial architectural ritual within a compact 400sqm footprint. Overcoming this required precise axial planning to resolve complex circulation patterns without sacrificing the sense of scale. Realizing the golden vaulted ceiling with leaf embossing involved a technical balance between artisanal textures and modern production. The project successfully navigated the obstacle of blending historic cosmology with current luxury market demands.
Research: This project utilized Applied Spatial Psychology and Cultural Semiotics research to redefine real estate exhibition standards. Objectives focused on balancing ritualistic ceremonial order with botanical fluidity. Methodology involved Axial Mapping and Comparative Materiality studies. Data was collected via site-specific environmental analysis and historical research into "Tian Yuan Di Fang" cosmology. Participants included local design stakeholders and potential residents. Results showed a high-efficiency circulation flow that significantly reduced visitor fatigue. Insights reveal that "spatial compression and release" triggers emotional engagement. This research impacts the industry by demonstrating that design-driven cultural storytelling directly increases commercial perceived value and social community pride.
Inspiration: The design is inspired by the organic fluidity of the adjacent Taihu Park, translating botanical motifs into architectural curves. Motivated by the tension between heritage and modernity, the project explores the "Echo" of ancient Oriental philosophy - specifically the harmony of the circle and square - within a high-end commercial context. Research into "spatial compression and release" informs the transition from intimate, deep corridors to expansive, light-filled grand halls.
Project Duration: Project finished in February 2026, and is located in Longgang, Wenzhou, China
Operation Flow: The project operates through a progressive "step-by-step" ritualistic flow. Visitors interact with the space via a series of thresholds: from a high-contrast entry lobby to a monumental central core. The spatial interaction is defined by rhythm—alternating between the compression of deep, shaded corridors and the release of the bright, green-marble hall. Strategic "scenic openings" in VIP areas facilitate visual porosity, allowing the narrative of nature to permeate every interaction.
Image Credits: All Renderings by Xiyao Wang