Bronzo Packaging · 2026
Cafe Guardiao Confezione per caffè
by Tipz
- A' Design Award di Bronzo 2026 in Packaging
- CLIENT: Cooabriel
- Estimated Number of Design Views: 6,624
- Verification code E85D4D771A · Verify this award
Colors
About Cafe Guardiao Confezione per caffè
Cafe Guardiao è un progetto di packaging per un caffè torrefatto e macinato di alta qualità prodotto da una cooperativa brasiliana. L'identità visiva si fonda sull'illustrazione di un arcangelo, realizzata in stile incisione, con le ali protettive come elemento grafico dominante. Una tipografia decisa crea una chiara gerarchia visiva nel punto vendita. Una fascia-etichetta indica il grado di tostatura, l'origine cooperativa e il contenuto di conilon puro al 100 per cento. La stampa flessografica su supporti kraft e laminati opachi conferisce alla confezione una finitura matte e una superficie tattile.
About the A' Design Award di Bronzo
Cafe Guardiao Confezione per caffè ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Cafe Guardiao Confezione per caffè sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Cafe Guardiao Confezione per caffè soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
- Dimensions & Packaging
- This package is 110 mm wide, 60 mm deep, and 220 mm tall.
- Tags
- coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
- Production Technology
- The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
- Design Challenge
- The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
- Research
- Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
- Inspiration
- The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
- Project Duration
- The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
- Operation Flow
- The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
