Sprouties Identità di Marca by Studio Matte

Bronzo Pubblicità · 2026

Sprouties Identità di Marca

by Studio Matte

A' Design Award di Bronzo 2026 in Pubblicità
CLIENT: Studio Matte
Estimated Number of Design Views: 7,249
Verification code C636C7259B · Verify this award

Visit Site View at A' Design Award Press Release

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About Sprouties Identità di Marca

Sprouties è un marchio di erba gatta a filiera diretta, con un modello di consegna incentrato sulla densità nutrizionale e sulla trasparenza della catena di approvvigionamento. È il primo marchio a offrire erba gatta fresca e gourmet negli Emirati Arabi Uniti. Allontanandosi dai cliché tradizionali del settore degli animali domestici, l'identità visiva adotta un concetto di Lusso Naturale, fondendo verdi profondi con raffinate tonalità crema e un logotipo personalizzato. Un'icona a forma di gatto è nascosta nella lettera "i". L'elemento centrale del progetto è la sua confezione a duplice funzione: una fascetta strutturale perforata che, una volta aperta, si trasforma in un oggetto decorativo minimalista per interni moderni.

About the A' Design Award di Bronzo

Sprouties Identità di Marca ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Sprouties Identità di Marca sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Sprouties Identità di Marca soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Press Kit

Unique Properties: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
Dimensions & Packaging: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
Tags: pet, cat, wellness, premium, natural, feline, grass
Production Technology: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
Design Challenge: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
Research: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
Inspiration: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
Project Duration: 6 months, France and UAE
Operation Flow: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.