Bronzo Interni · 2026
Schneider Electric Innovation Hub Tokyo Showroom
by Ryota Unno
- A' Design Award di Bronzo 2026 in Interni
- CLIENT: Schneider Electric Japan
- Estimated Number of Design Views: 9,271
- Verification code A45A078115 · Verify this award
Colors
About Schneider Electric Innovation Hub Tokyo Showroom
Lo Schneider Electric Innovation Hub Tokyo è uno showroom concepito per offrire ai visitatori un'esperienza immersiva. Motivi pavimentali concentrici disposti su un unico asse guidano il movimento verso un espositore curvo denominato Control Center, che rimane visibile da più direzioni. L'illuminazione a tubi ondulati, modellata con lo strumento di programmazione visiva Grasshopper, crea un contrasto con il soffitto a griglia nera e la pavimentazione a scacchiera. Le pareti bianche costituiscono la principale superficie espositiva. I divani modulari pentagonali possono essere disposti come sedute o per riunioni, oppure rimossi per liberare i percorsi di circolazione.
About the A' Design Award di Bronzo
Schneider Electric Innovation Hub Tokyo Showroom ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Schneider Electric Innovation Hub Tokyo Showroom sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Schneider Electric Innovation Hub Tokyo Showroom soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- This Innovation Hub showroom features concentric floor patterns on a single axis, centered on the curved display "Control Center." Flow and gaze naturally converge toward the center. Visitors unconsciously follow these arcs into understanding. 360-degree tube lighting contrasts with this centripetal movement, symbolizing ideas chaining and expanding outward. Black grid ceilings and checkerboard flooring provide linear contrast, accentuating the organic lighting's floating quality.
- Dimensions & Packaging
- 20,600mm x 23,500mm x CH2800mm
- Tags
- Showroom, Interior Design, Spatial System, Information Architecture, Curved Display, Immersive Space, Lighting Design, Technology Exhibition, Innovation Hub
- Production Technology
- The undulating lighting forms were generated using the visual programming tool Grasshopper. Building constraints were parameterized to achieve organic quality. White walls serve as the primary exhibition surface, ensuring content visibility and a clean aesthetic. Wood-grain materials in the sustainability area express thematic affinity and warmth. Flooring with special resin coating reduces resource consumption during maintenance and minimizes wastewater from cleaning.
- Design Challenge
- The challenge was achieving dynamic, irregular three-dimensional curved lighting within constraints of display visibility and limited ceiling height. Using the visual programming tool Grasshopper, the form was determined from extensive simulations, establishing fixed positions and overall length. Additionally, careful consideration was given to acoustic concerns due to adjacency with meeting rooms, and to the overall atmosphere planning.
- Research
- This was Japan's first showroom aligned with global design standards across worldwide locations, with the client requesting an immersive space unlike other sites. This required detailed schedule coordination and cost management including hearings with various stakeholders, as well as designs that were new while following other locations. 3D rendering tools were used to present images to the client in real-time, with repeated discussions to ensure no misunderstandings.
- Inspiration
- As technology becomes increasingly abstract, communicating corporate values through "experience" is essential. Conventional showrooms relied on passive models-displaying products and explaining. This project aimed to create an experience where visitors actively feel, think, and understand, with "Immersive" as the starting point. By spatializing innovation-where ideas chain and expand-the design transforms showrooms from "exhibition spaces" into "spaces for cognitive transformation."
- Project Duration
- The project started in March 2025 in Tokyo and was completed in September 2025.
- Operation Flow
- Visitors are guided by concentric floor patterns, naturally walking deeper into the space. The curved "Control Center" is visible from multiple directions for unified information sharing. "The View" enables intuitive exploration through touch. Hybrid exhibitions deepen understanding with each step. Pentagonal modular sofas adapt to use-audience seating, meetings, or removed for circulation. An active environment where visitors experience technology while understanding the company's direction.
- Image Credits
- SS Co., Ltd. Kenichi Ohno
