Bronzo Packaging · 2026
The Seven Moons Confezione regalo
by Hangzhou Furrytail Technology Co., Ltd
- A' Design Award di Bronzo 2026 in Packaging
- CLIENT: Hangzhou Furrytail Technology Co., Ltd
- Estimated Number of Design Views: 6,471
- Verification code B400658961 · Verify this award
Colors
About The Seven Moons Confezione regalo
Seven Moons è una confezione regalo per un assortimento di alimenti per animali domestici in sette gusti. Il cerchio è l'elemento visivo centrale, presente nelle lattine tonde, nell'illustrazione della luna che si scioglie e nella palette cromatica della notte illuminata dalla luna. La scatola esterna e la fascetta sono realizzate in carta riciclabile con finitura a film opaco che attenua i riflessi. All'interno sono alloggiate sette lattine in alluminio per uso alimentare, ciascuna stampata con un'illustrazione realistica del gusto mediante stampa offset a quattro colori. La fascetta rimovibile custodisce una cartolina sagomata a forma di luna, che può essere conservata come ricordo festivo.
About the A' Design Award di Bronzo
The Seven Moons Confezione regalo ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che The Seven Moons Confezione regalo sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. The Seven Moons Confezione regalo soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The Seven Moons is a 7 flavor variety pack, available in Tasting Pack and Mid Autumn Gift Box editions. The packaging takes the circle as the core visual element, featuring circular cans, an illustration of the melting moon, and a moonlit night color palette to create a cohesive and festive visual identity system. The outer box adopts a detachable belly band with an insert card and houses 7 distinctively labeled circular cans, seamlessly blending functionality with a sense of ritual.
- Tags
- Celebrating the Mid Autumn Festival with Pets, Circular Can, Full Moon in the Mid Autumn Festival, Moonlit Night Color Palette, Detachable Belly Band with an Insert Card, Sustainable Packaging
- Production Technology
- The outer box and belly band are made from eco friendly, recyclable paper. Their surfaces are finished with a matte film to improve tactile comfort and minimize glare, ensuring illustrations appear in warm, soft tones. The food grade aluminum cans boast excellent sealing performance to preserve freshness. High precision four color offset printing is utilized for realistic flavor illustrations, making each flavor instantly recognizable.
- Design Challenge
- The packaging builds an emotional narrative around owners and pets celebrating the Mid Autumn Festival together. The circular can echoes the Mid Autumn full moon, highlighting reunion and companionship. A warm, multicolored moonlit night palette, each color representing a distinct flavor, creates a recognizable visual identity and celebrates the joy of everyday life shared between owners and pets. For the first time, the moon is transformed from a cultural symbol into a card inserted belly band.
- Research
- In recent years, pets have increasingly been regarded as family members and emotional companions. Against this backdrop, traditional festive occasions, particularly the Mid Autumn Festival which centers on reunion, have gradually expanded from human gatherings to shared moments between humans and pets. Leveraging the strong market recognition of its Hearty Gravy Cans series, the brand has launched a limited edition variety pack, allowing owners to share meaningful rituals with their pets.
- Inspiration
- Inspired by the poetic notion that cats love circular cans and people love full moons, the packaging subtly integrates the natural affinity of cats for circular containers with human cultural symbolism, where the Mid Autumn full moon represents reunion. This frames the Mid Autumn Festival as a shared moment between owners and pets, extending the traditional festival theme of human reunion to encompass the modern emotional expression of companionship between humans and their pets.
- Project Duration
- The project started in April 2025. The product was launched in September 2025.
- Operation Flow
- The packaging emphasizes the participatory ritual, inviting users to personally pick the moon when opening or gifting the product. The insert card of the belly band mimics the melting moon, serving as both a visual focal point and afestive keepsake card to infuse the unboxing process with emotional warmth and memorability. Moreover, the cans are printed with realistic flavor illustrations, allowing consumers to identify flavors and combinations at a glance.
