Argento Packaging · 2026
Heritage Wrap Beverage Packaging Confezione per Bevande
by Kazuo Fukushima and Aya Tanaka
- A' Design Award d'Argento 2026 in Packaging
- CLIENT: Meiji China Investment Co.,Ltd.
- Estimated Number of Design Views: 18,469
- Verification code 64B632A085 · Verify this award
Colors
About Heritage Wrap Beverage Packaging Confezione per Bevande
Questo design di confezionamento per bevande reinterpreta un classico tè nero latte attraverso un'espressione grafica contemporanea. I motivi ornamentali tradizionali vengono astratti in un pattern avvolgente continuo che migliora la visibilità da ogni angolazione creando al contempo un flusso visivo ritmico. Un'etichetta centrale strutturata stabilisce chiarezza e gerarchia, bilanciando la ricchezza decorativa con la leggibilità. Il design offre una presenza raffinata ma accessibile, garantendo un forte riconoscimento sullo scaffale e una coerenza visiva in diversi ambienti di vendita al dettaglio.
About the A' Design Award d'Argento
Heritage Wrap Beverage Packaging Confezione per Bevande ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Heritage Wrap Beverage Packaging Confezione per Bevande sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Heritage Wrap Beverage Packaging Confezione per Bevande è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
- Dimensions & Packaging
- Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards. - Tags
- Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
- Production Technology
- The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
- Design Challenge
- The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
- Research
- Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design. - Inspiration
- The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
- Project Duration
- The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
- Operation Flow
- Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
- Image Credits
- SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD
