Dramanote Design di Packaging per Profumo di Cosone Group

Il progetto Dramanote Design di Packaging per Profumo di Cosone Group è un vincitore molto stimato del prestigioso 2026 A' Design Award di Ferro nella categoria Design del Packaging.

FerroPackaging· 2026

Dramanote Design di Packaging per Profumo

di Cosone Group

Cliente: Cosone Group

Vincitore del premio A' Design Award di Ferro nella categoria Packaging

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Il Design

Informazioni su Dramanote Design di Packaging per Profumo

Dramanote Illusion Perfume è un packaging per profumo in edizione limitata, prodotto in 999 esemplari. Il set comprende due flaconi che si presentano come figure distinte e, se accostati, compongono un'unica immagine. Ogni flacone è realizzato in vetro riciclato, quindi sagomato e rifinito mediante lucidatura, galvanizzazione, stampa a caldo e rivestimento opaco. L'etichetta è fustellata da ritagli di carta Xuan tradizionale e applicata a mano. La scatola esterna si ispira alla lanterna girevole con scene in movimento: ruotando la confezione, quattro personaggi cambiano posizione. La scatola misura 75 per 75 per 130 millimetri.

Il Riconoscimento

Informazioni sul A' Design Award di Ferro

Dramanote Design di Packaging per Profumo ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Dramanote Design di Packaging per Profumo sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Dramanote Design di Packaging per Profumo è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: Dramanote Illusion Perfume is a limited edition of 999 bottles, created with renowned Chinese dance theater director Zhao Liang and inspired by his masterpiece The Tea Spell. Guided by theatrical aesthetics, the design fuses a unique bottle form, interactive packaging, and olfactory narrative to create an immersive drama miniature. Here, the abstract Zen philosophy of the drama becomes intuitive visuals and scents, turning the product into an art piece with theatrical and philosophical depth.
Dimensioni e Confezionamento: Box: Width 75mm*Width 75mm*Height 130mm
Tag: Theatrical Perfume, Theatrical Aesthetics, Eastern Zen philosophy, Collaborative Design, Sensory Integration, Immersive Experience, Traditional Revolving Scene Lantern
Tecnologia di Produzione: Each bottle starts with recycled glass, melted, reshaped, and refined through polishing, electroplating, hot stamping, and matte coating. The label uses offcuts of traditional heritage Xuan paper. After die cutting, it is hand applied to the bottle, merging sustainability with artisanal ingenuity. Both the bottle and the cap are independently molded to ensure originality. Each contour and surface reflects two years of refinement, crafted with the exacting artistry of haute couture.
Sfida Progettuale: The key challenge was translating the fluid movements of a dance drama into static objects and flat surfaces. Instead of literal storytelling, the designer infused the packaging with the very essence of The Tea Spell, a vision of existence as an illusion. Fragmented yet combinable twin bottles, an outer box that plays with presence and absence like a revolving scene lantern, and contrasts of stillness and motion converge to embody the Buddhist idea that all conditioned phenomena are impermanent.
Ricerca: An analysis of data from three annual sensory exhibitions at the Wuzhen Theatre Festival revealed that the unique bottle design and visual interaction intuitively guided users to perceive the dramatic tension and Zen philosophy within each scent. This multisensory priming through sight and touch effectively evoked emotional resonance, strengthened the recognition of theatrical aesthetics inherent in Dramanote, and deeply immersed people in the theatrical soul of the perfume.
Ispirazione: The bottle design draws on the Eastern Smile of a mutilated Northern Wei Buddha statue and the Western sculpture Sleeping Muse. Together, the twin bottles conjure an ethereal Buddha, revealing realms of being, knowing, and doing. This symbolizes inner awakening and selflessness. Straight lines echo classical theater stone seats, and a deep black finish evokes the quiet poise of a dancer in shadow, echoing the theatrical essence: life is like a drama, and every watcher is part of the performance.
Durata del Progetto: Dramanote is an experimental theatrical perfume brand born in London in 2019 and shaped in Shanghai by 2024. Between 2022 and 2024, it held a sensory art exhibition each October at the Wuzhen Theatre Festival, drawing nearly ten thousand visitors, including celebrities, artists, theater performers, and and key opinion leaders. Today, Dramanote becomes a defining new force in the Chinese fragrance landscape. It is not merely a brand, but a stage where every scent tells a unique story.
Flusso Operativo: Unboxing the perfume begins a quiet performance. The outer box draws inspiration from theater lanterns. Turn it, and four characters shift like figures on a traditional revolving scene lantern. When still, they remain present yet out of reach, echoing the subtle distance between audience and performers. Separately, the two bottles stand as distinct figures. Together, they reveal an ethereal Buddha. No longer just watching, you step into the drama, guided by a scent that feels like an illusion.
Membri del Team: Simon Ma
Anson Tan
Loreli Ma