Bronzo Packaging · 2026
Dukang Soullink Packaging per liquori
by Wei Li
- A' Design Award di Bronzo 2026 in Packaging
- CLIENT: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
- Estimated Number of Design Views: 8,084
- Verification code DE9C29EBA7 · Verify this award
Colors
About Dukang Soullink Packaging per liquori
Dukang Soullink è un progetto di packaging per una confezione regalo di liquore composta da due bottiglie. Il set contiene 580 millilitri di Baijiu suddivisi in due bottiglie da 322 e 258 millilitri, con una gradazione alcolica del 52 per cento. La confezione regalo misura 125 per 96 per 160 millimetri. Le increspature delle onde sonore sono incise sulle bottiglie dalla texture cristallina e, affiancate, le due bottiglie compongono un unico motivo completo. All'interno della scatola, inserti in silicone assorbono gli urti. Il progetto traduce il tema dell'amicizia profonda in un linguaggio visivo dedicato alla convivialità e al dono.
About the A' Design Award di Bronzo
Dukang Soullink Packaging per liquori ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Dukang Soullink Packaging per liquori sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Dukang Soullink Packaging per liquori soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Dukang Soullink uses sound waves as an emotional carrier, turning flow rhythm into a visual language of soul resonance. Carved fading patterns symbolize the Eastern belief that "the more you drink, the deeper the feeling." The upper bottle reflects guarded dreams and glory; the lower, a solid foundation of lasting friendship, translating implicit Eastern bonds into a visual language for Gen Z.
- Dimensions & Packaging
- Width 125mm x Depth 96mm x Height 160mm
- Tags
- Social Baijiu, Confidant culture, Eastern philosophy, Sound waves, Emotional resonance
- Production Technology
- Visual Aesthetics: The twin gift box presents sound wave ripples with a symmetrical structure, and the crystal texture of the bottle body and the sound pattern carving form a light and shadow interaction. The circular main visual enhances the emotional image of "eternal cycle";
Craftsmanship details: The silicone pad shock absorption process balances protection and metaphorical meaning, and the color extension effect enhances visual layering, meeting the texture requirements of gifts;
User experience: The opening method of the gift box simulates "sound wave triggering", combined with emotional copywriting, allowing users to achieve emotional resonance during the unboxing process. - Design Challenge
- Concept innovation: transform the physical concept of "sound wave" into emotional design language, which is different from the historical and cultural narrative of traditional Baijiu, and create a design path of "sensory emotion";
Structural innovation: The complementary design of the twin gift box breaks the conventional single bottle packaging, forming a complete sound wave pattern after combination, guiding consumers' consumption awareness of "drinking together". Market positioning: focus on the segmentation scenario of "bosom friend friendship", and accurately cut into the emotional demand gap of the social Baijiu market through customized emotional copywriting and digital passwords. - Research
- Soullink directly hit the pain point of "shallow emotional expression" in the new retail market, metaphor the emotional resonance of the meeting of friends with the physical characteristics of sound waves, and upgrade Baijiu from "drinking consumer goods" to "emotional media". In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory. With the theme of "paying homage to the people who give support in life", it accurately covers business gifts, family and friends commemoration and other scenes, and fills the gap in emotional narrative of social Baijiu (two-pack combination product).
- Inspiration
- The design inspiration comes from the emotional concept of "never forget, there must be echoes", paying tribute to the close friends who have supported each other in life. The circular main visual symbolizes the sound field of resonance between heaven and earth, metaphorically symbolizing the two-way and social nature of confidant dialogue.
- Project Duration
- 2025-07-01
- Operation Flow
- 52% vol alcohol and 580ml total capacity meet the drinking and sharing needs of social Baijiu, and the capacity design (322ml+258ml) adapts to different scenarios of drinking habits. In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory.
