Bronzo Packaging · 2026
Dream Of The Blue Packaging per bottiglia di liquore
by Wen Liu
- A' Design Award di Bronzo 2026 in Packaging
- CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
- Estimated Number of Design Views: 9,385
- Verification code F80A38ADC6 · Verify this award
Colors
About Dream Of The Blue Packaging per bottiglia di liquore
Dream Of The Blue è un packaging per bottiglia progettato per un baijiu cinese di alta gamma. La bottiglia conserva la silhouette classica del marchio e introduce un motivo ad armatura ispirato al film Investiture of the Gods, con antichi decori finemente incisi su tutta la superficie. L'intera bottiglia, compreso il rilievo dell'armatura, è realizzata in un unico pezzo di vetro attraverso un processo di stampaggio monoblocco, che permette di contenere i costi di produzione. L'emblema frontale è realizzato in alluminio riciclato. Il packaging misura 105 x 105 x 308 millimetri.
About the A' Design Award di Bronzo
Dream Of The Blue Packaging per bottiglia di liquore ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Dream Of The Blue Packaging per bottiglia di liquore sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Dream Of The Blue Packaging per bottiglia di liquore soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Dream Of The Blue x Investiture of the Gods: Aspiration Meets Myth. Yanghe's premium brand partners with the blockbuster film, fusing its culture of dream-seeking with the spiritual power of an iconic legend. This collaboration crafts an epic narrative where fine liquor interprets cinema, creating a cultural feast in honor of dreams and timeless tales.
- Dimensions & Packaging
- 105mm×105mm×308mm
- Tags
- Baijiu, Yanghe, Dream Of The Blue, Investiture of the Gods, Co-branding, Crossover
- Production Technology
- The entire bottle, including the armor motif, is crafted as a single piece of glass through a one-piece molding process. This monolithic structure significantly enhances production cost-efficiency. The front emblem is made from recycled aluminum, underscoring our tangible commitment to environmental responsibility.
- Design Challenge
- The pivotal challenge in this design lay in balancing aesthetic ambition with cost constraints. While metal was the ideal material to realize the armor, its use would have significantly increased material and labor costs, extended production timelines, and contradicted our sustainability goals. In response, the team underwent multiple rounds of design refinement and in-depth research into glass manufacturing techniques. The innovative solution was to integrate the armor as an embossed relief directly onto the glass bottle itself. This approach not only achieved substantial cost savings but also delivered a visually striking result.
- Research
- The growing influence of Chinese mythological IPs is clearly demonstrated by the commercial success of related films ("Ne Zha," "Investiture of the Gods") and games ("Black Myth: Wukong"). Yanghe Dream Of The Blue collaboration with "Investiture of the Gods" is a strategic embrace of this trend.
This partnership not only expands Dream Of The Blue's product line and cultural appeal but also significantly elevates its brand recognition. It further achieves a deep integration of baijiu culture with cinematic art, injecting new energy into the global promotion of Chinese culture. Ultimately, these concerted efforts will enhance the brand's long-term value. - Inspiration
- More than a central prop in "Investiture of the Gods," the armor embodies the belief in safeguarding the nation. Dream Of The Blue fuses this motif into its classic bottle shape, forging a tangible bastion for dreams and an unwavering commitment to excellence. Adorned with intricately carved, ancient patterns, the design is elevated by a layer of profound Eastern artistry.
- Project Duration
- Project Launch Date: October 25, 2024
Location: Shenzhen Oracle Creative Design Co., Ltd. - Operation Flow
- This collaborative product is more than a cross-industry dialogue between baijiu and cinema; it is a dedicated effort to propel a profound integration of Chinese baijiu culture and the cinematic arts. This initiative stands as a significant step towards presenting Eastern culture with renewed vitality on the global stage.
