Argento Grafica · 2025
Sawamura Award 2024 Immagine chiave dell'evento
- A' Design Award d'Argento 2025 in Grafica
- CLIENT: SAWAMURA Inc.
- Estimated Number of Design Views: 63,046
- Verification code 63A1439AA1 · Verify this award
Colors
About Sawamura Award 2024 Immagine chiave dell'evento
Sawamura Award 2024 è un'immagine chiave realizzata per un evento aziendale dedicato ai nuovi dipendenti, ospitato in un tradizionale teatro Kabuki di Kyoto, in Giappone. Il tema dell'evento era tradizione e innovazione. Le lettere della parola KABUKU sono state disegnate con soluzioni tipografiche differenti, così che ogni lettera funzioni al tempo stesso come carattere e come illustrazione. I colori e i motivi tradizionali giapponesi ripresi dal teatro sono stati combinati con una palette cromatica fresca. L'immagine chiave è stata applicata ad attestati, inviti a forma di biglietti dello spettacolo, sigilli e materiali promozionali, conferendo all'evento un aspetto coerente e unitario.
About the A' Design Award d'Argento
Sawamura Award 2024 Immagine chiave dell'evento ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Sawamura Award 2024 Immagine chiave dell'evento sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Sawamura Award 2024 Immagine chiave dell'evento è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
- Dimensions & Packaging
- Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm - Tags
- Key visual, Japanese, tradition, innovation
- Production Technology
- Adobe Illustrator CC
- Design Challenge
- The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new. - Research
- I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
- Inspiration
- The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
- Project Duration
- The project was held at Minamiza, Kyoto, Japan on March 29, 2024
- Operation Flow
- This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
- Image Credits
- #All Creator Takuma Tahara
