Argento Packaging · 2025
Seven Hills Whisky Packaging per Bevande
- A' Design Award d'Argento 2025 in Packaging
- CLIENT: Seven Hills Distillery Kft.
- Estimated Number of Design Views: 21,580
- Verification code DF2358EA6F · Verify this award
Colors
About Seven Hills Whisky Packaging per Bevande
Il primo whisky single malt affumicato ungherese, caratterizzato dal suo distintivo carattere nocciolato e simile al Tokaji Aszú, grazie al malto d'orzo affumicato su vinaccia di uva Tokaji Aszú biologica. Le caratteristiche moderne ed eleganti dell'etichetta derivano dall'iconica forma del 7 del logo Sevenhills, delicatamente contrappuntate dalla rappresentazione astratta del fumo, che avvolge giocosamente la bottiglia.
About the A' Design Award d'Argento
Seven Hills Whisky Packaging per Bevande ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Seven Hills Whisky Packaging per Bevande sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Seven Hills Whisky Packaging per Bevande è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji aszúlike character, thanks to the barley malt smoked over organic Tokaji aszú grape pomace. The modern,sleek characteristics of the label are derived from the iconic ‘7’ shape of the Sevenhills logo, delicatelycounterpointed by the abstract representation of smoke, which playfully wraps around the bottle.
- Dimensions & Packaging
- Height: 260 mm Width: 65 mm
- Tags
- graphasel design studio, whisky, contemporary packaging, sevenhills distillery
- Production Technology
- Ofset printed label and screenprinted bottle.
- Design Challenge
- Designing the packaging presented the challenge of building upon and surpassing the visual identity of the Tokaj Gin packaging previously created for Sevenhills Distillery. Various design iterations explored how to represent smoke in a modern and refined way—ensuring it subtly enveloped the bottle without overpowering the label. The result is a sleek, contemporary aesthetic that enhances the whisky’s rich, smoky character .
- Research
- The design of this bottle builds upon the visual identity established by the Tokaj Gin packaging from Sevenhills Distillery but takes on a more modern and refined approach, aligning with the unique character of Hungary’s first smoky single malt whisky.
- Inspiration
- The abstract smoke pattern encircling the bottle represents the whisky’s unique smoky essence. Its black and copper tones evoke both the depth of the whisky’s flavor and the craftsmanship of pot still distillation. The handcrafted beechwood screw cap, made from the same wood as the ageing barrels, highlights the harmony between the maturation process and natural materials.
- Project Duration
- Started and finished in Budapest at the end of 2024.
- Operation Flow
- As the customer looks through the bottle filled with whisky, the liquid enhances the illusion of swirling smoke, reinforcing the whisky’s rich, smoky character.
- Image Credits
- Bence Szabó- A Borfotós
