Ferro Mobile · 2025
Serasa Digital App Mobile
- A' Design Award di Ferro 2025 in Mobile
- CLIENT: Serasa
- Estimated Number of Design Views: 16,660
- Verification code E6F73D2E02 · Verify this award
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About Serasa Digital App Mobile
Serasa è un'agenzia di informazioni creditizie che raccoglie e compila dati sul punteggio di credito per oltre un miliardo di individui. Questo progetto ha mirato a rinnovare l'attuale piattaforma B2B con un forte focus sulle esigenze degli utenti. Dal punto di vista del prodotto, l'obiettivo era ridurre al minimo le richieste di assistenza clienti aumentando al contempo il tasso di conversione. La sfida principale consisteva nel ripensare la piattaforma B2B con una prospettiva incentrata sull'utente in un settore in cui la fiducia nei servizi di credito non è ancora ampiamente consolidata.
About the A' Design Award di Ferro
Serasa Digital App Mobile ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Serasa Digital App Mobile sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Serasa Digital App Mobile è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
- Dimensions & Packaging
- Mobile app is available for iOS and Android.
Desktop platform available for everyone. - Tags
- platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
- Production Technology
- We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects. - Design Challenge
- Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
- Research
- To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data - Inspiration
- Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
- Project Duration
- The projects started in January 2023 and finished in December 2023
- Operation Flow
- Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation. - Image Credits
- Rodolpho Henrique
