Argento Grafica · 2025
Chongqing Noodles Illustrazione murale
by Wu Yao
- A' Design Award d'Argento 2025 in Grafica
- CLIENT: Beijing Wuyao Cultural and Creative Co. Ltd.
- Estimated Number of Design Views: 95,327
- Verification code DE97A23B20 · Verify this award
Colors
About Chongqing Noodles Illustrazione murale
"Chongqing Noodles" è un'illustrazione murale a tema realizzata per un marchio gastronomico cinese. L'opera si concentra sulle città gastronomiche di Chengdu e Chongqing, nella regione cinese del Sichuan-Chongqing. Le aree circostanti compaiono in vedute sparse e lontane, mentre lo stile complessivo rimane cinese. L'architettura urbana, i paesaggi naturali e numerosi scenari culturali sono rappresentati insieme ai piatti tipici del marchio. I colori freddi creano un contrasto con l'illuminazione calda dei punti vendita. Il murale è realizzato mediante stampa a trasferimento termico ed è disponibile in diversi formati per adattarsi ai differenti spazi dei locali.
About the A' Design Award d'Argento
Chongqing Noodles Illustrazione murale ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Chongqing Noodles Illustrazione murale sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Chongqing Noodles Illustrazione murale è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- This is a themed mural design created for the Chinese food brand Encounter Small Noodles, centered around the magical food cities of Chengdu and Chongqing in the Sichuan Chongqing region of China. Other areas are presented in scattered or distant views, and the main theme of the painting is still Chinese style itself. In addition to the colorful city and natural scenery of the Sichuan Chongqing region, numerous cultural landscapes are also what we need to present.
- Dimensions & Packaging
- 1500mm X 1600mm
- Tags
- Illustration,ChongQing Taste
- Production Technology
- The screen is displayed in offline stores using heat transfer printing, and there are various sizes available due to different needs of offline stores.
- Design Challenge
- The enormous amount of information is the focal point of the entire painting. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section. Our goal is to have customers sit down and watch carefully to appreciate.
- Research
- The mural design of Don't Meet Small Noodles in Chongqing focuses on the urban characteristics of Chongqing region, integrating brand specialty cuisine and creating many new elements, such as Small Noodles Master, to enhance fun and brand awareness.
- Inspiration
- Paintings from the Netherlands such as' Paradise on Earth 'or' Tower of Heaven 'are the inspiration for our creation of Chengdu and Chongqing, two cities in Sichuan and Chongqing. The huge amount of information is the focus of our paintings in this area. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section.
- Project Duration
- The project started in Beijing in October 2024 and was completed in Beijing in December 2024.
- Operation Flow
- The murals are posted in various stores across the country through heat transfer printing. The lighting in the stores is mostly warm colors, so the overall color of the picture is cool, which is different from the overall color in the store and attracts consumers. The screen integrates the beautiful scenery and prominent features of major cities in the Sichuan Chongqing region. In addition, numerous cultural landscapes are also the content we need to present.
