Argento Packaging · 2025
Mountain Sea Rare Treasure Confezione Regalo di Frutta Secca
by Wu Yao
- A' Design Award d'Argento 2025 in Packaging
- CLIENT: Beijing Wuyao Cultural and Creative Co. Ltd.
- Estimated Number of Design Views: 23,931
- Verification code A4EA5DAC82 · Verify this award
Colors
About Mountain Sea Rare Treasure Confezione Regalo di Frutta Secca
"Mountain Sea Rare Treasure" è una confezione regalo di pregio per frutta secca in guscio. La scatola contiene otto lattine metalliche, ognuna delle quali racchiude frutta secca proveniente da un Paese o da una regione differente. Le illustrazioni presenti su ogni lattina uniscono il personaggio del brand ai tradizionali paesaggi cinesi di montagne e mari dipinti a pennello. La scatola esterna è realizzata in cartone rivestito in similpelle, con una maniglia in pelle sulla parte superiore e piedini metallici dorati agli angoli. La stampa a caldo conferisce rilievo alle linee e alla calligrafia. Una chiusura metallica laterale consente di aprire la scatola con un solo semplice gesto.
About the A' Design Award d'Argento
Mountain Sea Rare Treasure Confezione Regalo di Frutta Secca ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Mountain Sea Rare Treasure Confezione Regalo di Frutta Secca sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Mountain Sea Rare Treasure Confezione Regalo di Frutta Secca è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- This gift box combines colors of red, blue, and gold, creating a striking visual impact. It contains eight cans of nuts, each with illustrations that represent both the brand IP and the origin of the nuts. The theme incorporates traditional Chinese brushwork landscape painting, featuring mountainous and oceanic scenes with subtle brand IP characters integrated. The calligraphy, inspired by Clerical Script, while the side pattern design is simplified to enhance the gift box’s refined elegance.
- Dimensions & Packaging
- 130 mm x 430 mm x 430 mm
- Tags
- Nut, Gift Box, Packaging Design, Premium Gift Box
- Production Technology
- The material is made of cardboard as the main body of the gift box, with synthetic leather wrapping and sealing the top, leather handles to increase the delicate sense of touch, corners and details of the box using gold-plated metal feet to prevent the box from being deformed by the impact. The illustration lines and text on the outer box are embossed by hot stamping process, the inner can is made of silver glossy metal, the content is printed on it to realize the frosted glossy texture.
- Design Challenge
- This project was a high-end program deployed by the brand in the nut segment, complementing the high-end gift boxes that were missing from the product matrix. The brand pursues packaging with visual impact, which should be able to visually express the content of the product. Based on the positioning of the high-end nut gift box, we thought it was key to de-colorize and de-hyphenate, reducing the color of the brand logo itself and making it more unified with the design.
- Research
- This project perfectly combines the urban landscapes of different regions with brand IP, and through exquisite illustrations and narratives, allows consumers to taste food while also experiencing the customs and traditions of different parts of the world. This gift box not only meets the pursuit of quality by high-end consumer groups, but also creates a unique consumer experience through storytelling packaging design, effectively enhancing the brand's premium ability.
- Inspiration
- The inspiration of design is to travel with Three Squirrels. In order to be able to show the high quality of the product and the variety of origins. The outer box is styled with a hand-held vintage suitcase as inspiration. The gift box contains 8 jars of different nuts from different countries or regions, and 8 vignettes have been created to incorporate the brand's IP, Three Squirrels, to represent the high quality nuts brought back by Three Squirrels traveling to different regions.
- Project Duration
- The project started in November 2023 in Beijing and finished in January 2024 in Beijing, was produced in July 2024 and officially on sale in September 2024.
- Operation Flow
- To ensure the integrity of the picture, the box is opened from the side by a metal locking mechanism. There are no extra complicated steps to open the gift box, and the products can be seen neatly arranged directly after opening the box. Due to the large size of the box, a carrying handle is placed on the top of the box for the user's convenience. In order to minimize the burden on the user, the gift box is supported by high quality cardboard to reduce the weight.
