Argento Interni · 2025
Goldwin Headquarters Interni per Uffici
- A' Design Award d'Argento 2025 in Interni
- Estimated Number of Design Views: 20,641
- Verification code EB6098AFB6 · Verify this award
Colors
About Goldwin Headquarters Interni per Uffici
Il progetto di trasferimento della sede centrale di Goldwin, azienda che sviluppa marchi globali come The North Face, ha dato vita a uno spazio ufficio unitario di 6.000 metri quadrati. Questo nuovo ambiente funge da piattaforma di comunicazione e da base per l'espansione globale di Goldwin. In linea con l'impegno aziendale verso l'autenticità, sono stati utilizzati esclusivamente materiali naturali per tutte le finiture. Il concept progettuale prevede un'integrazione armoniosa dei sei piani in un'entità unificata, simile a un singolo albero, creando una composizione spaziale organica con espressioni distintive su ciascun piano.
About the A' Design Award d'Argento
Goldwin Headquarters Interni per Uffici ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Goldwin Headquarters Interni per Uffici sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Goldwin Headquarters Interni per Uffici è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- This project incorporates traditional Japanese techniques, such as plastering, mud walls and borrowed scenery, and uses natural materials for all finishing materials. This approach reflects a sincere commitment to authenticity. The use of plastering for floor and furniture finishes demonstrates a respect for craftsmanship. Additionally, the integration of the interior with the outdoors creates a sense of openness and harmony with the surrounding environment.
- Dimensions & Packaging
- 41500mm×55400mm×21185mm
- Tags
- Office, Office Interior, Workplace, Workspace, OfficeDesign
- Production Technology
- The entrance features a textured rammed earth finish layered horizontally and irregularly shaped natural stones that express a vibrant and powerful sense of life, contrasting with the linear ceiling lighting and stone materials. Some floors feature abundant wood to promote comfort, while others showcase a minimalist design with exposed base materials like LGS, resulting in a diverse office environment.
- Design Challenge
- The primary challenge was in utilizing these non-uniform natural materials effectively. Through a detailed examination of the touch, shape, and texture of the materials, we ensured that the final product met the highest standards of fit and warmth. We meticulously arranged the veneer, cut from the same tree in the order it was harvested, to ensure a cohesive piece. Another challenge was creating a cohesive look while reusing over 80% of the furniture collected from various offices.
- Research
- Through site visits to client stores and labs, we gained insight into the brand's philosophy by observing the production process. Field research was conducted on the surrounding environment and the movement of passersby, considering the view of the office from Aoyama Street as a tool for brand communication. Additionally, 3D rendering tools were employed to present images to the client, facilitating discussions to ensure there was no discrepancy.
- Inspiration
- Goldwin's design incorporates 3 brand concepts: "Life with Nature," "Do More with Less," and "Dedication to Detail." These concepts encourage a sense of unity with nature and the development of shared values, promote new ideas born from minimalism, and emphasize uncompromising attention to materials and details, respectively. Based on these ideas, the design imagines a "strongly growing tree" throughout 6 floors, changing the spatial composition on each floor to create a creative space.
- Project Duration
- The project started in March 2023 and finished in May 2024 in Tokyo, Japan
- Operation Flow
- The office has been designed to incorporate features specialized for the use of each floor, with the aim of accommodating the diverse tasks of employees. The press room and coworking space are located adjacent to each other to facilitate seamless and lively communication. The upper floors feature a minimalist interior design and highly adaptable furnishings, fostering an environment conducive to creative discussions.
- Image Credits
- Photographer: Keiko Chiba (Nacasa & Partners)