Joy To Go Packaging di Du Qingyu and Zhang Jun

Il progetto Joy To Go Packaging di Du Qingyu and Zhang Jun è un vincitore molto stimato del prestigioso 2025 A' Design Award di Ferro nella categoria Design del Packaging.

FerroPackaging· 2025

Joy To Go Packaging

di Du Qingyu and Zhang Jun

Cliente: Joy Studio

Vincitore del premio A' Design Award di Ferro nella categoria Packaging

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Il Design

Informazioni su Joy To Go Packaging

Il packaging per la consegna di fast food Joy To Go integra il simpatico personaggio IP chiamato Joy con il cibo, creando un design coerente nell'intero sistema di imballaggio. Questi elementi ludici non sono progettati solo per divertimento, ma suggeriscono anche il meccanismo di apertura del packaging. Ad esempio, sul packaging dell'hamburger appare un personaggio con un hamburger sulla testa. Altri ingredienti dell'hamburger si rivelano gradualmente solo dopo che l'utente apre il coperchio. Inoltre, il packaging può essere riutilizzato, poiché i motivi possono essere staccati per creare segnalibri, contribuendo così a promuovere la consapevolezza ambientale.

Il Riconoscimento

Informazioni sul A' Design Award di Ferro

Joy To Go Packaging ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Joy To Go Packaging sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Joy To Go Packaging è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Dimensioni e Confezionamento: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Tag: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Tecnologia di Produzione: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Sfida Progettuale: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Ricerca: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Ispirazione: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Durata del Progetto: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Flusso Operativo: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Membri del Team: Du Qingyu
Zhang Jun
Crediti Immagini: Du Qingyu