Fabrika Coffee Packaging di Eugene Wysota and Helen Trophimova

Il progetto Fabrika Coffee Packaging di Eugene Wysota and Helen Trophimova è un vincitore molto stimato del prestigioso 2025 A' Design Award d'Argento nella categoria Design del Packaging.

ArgentoPackaging· 2025

Fabrika Coffee Packaging

di Eugene Wysota and Helen Trophimova

Cliente: Shokoladnitsa

Vincitore del premio A' Design Award d'Argento nella categoria Packaging

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Colori

Il Design

Informazioni su Fabrika Coffee Packaging

La caratteristica distintiva della confezione è la finestra fustellata a forma di lame del macinacaffè del logo. Questo elemento di design consente di rendere visibili i chicchi di caffè, offrendo un effetto visivo distintivo che mette in risalto la qualità naturale del prodotto. La palette cromatica curata differenzia le miscele di caffè e aumenta l'attrattiva della confezione sullo scaffale. Il posizionamento del testo è studiato per fornire informazioni chiare e concise sul livello di tostatura, le note aromatiche e l'origine, mantenendo al contempo un'estetica pulita e minimalista.

Il Riconoscimento

Informazioni sul A' Design Award d'Argento

Fabrika Coffee Packaging ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Fabrika Coffee Packaging sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Fabrika Coffee Packaging è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
Dimensioni e Confezionamento: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
Tag: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
Tecnologia di Produzione: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
Sfida Progettuale: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
Ricerca: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
Ispirazione: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
Durata del Progetto: The project started in January 2022 in Moscow and was completed in May 2022
Flusso Operativo: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
Brevetti: Trademark by Shokoladnitsa LLC.
Membri del Team: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Crediti Immagini: mockups by Creatsy