Bronzo Packaging · 2025
Grace Flow Protein Boost Packaging per bottiglia di bevanda
by Jeff Wu
- A' Design Award di Bronzo 2025 in Packaging
- Estimated Number of Design Views: 11,578
- Verification code C3FCDD411F · Verify this award
Colors
About Grace Flow Protein Boost Packaging per bottiglia di bevanda
Grace Flow Protein Boost è un progetto di packaging in bottiglia per una bevanda funzionale ad alto contenuto proteico, pensata per i giovani appassionati di fitness. Le proteine liquide possono essere aperte e consumate in un'unica soluzione, senza la miscelazione necessaria per le proteine in polvere. L'elemento visivo principale unisce il carattere cinese che significa "cool" al nome del marchio in caratteri latini, con i due elementi che condividono tratti comuni. Il collo della bottiglia è sagomato come un'impugnatura e le differenze cromatiche indicano i diversi gusti. La bottiglia è realizzata in PET mediante stiro-soffiaggio e una pellicola termoretraibile di colore metallizzato ne avvolge l'intero corpo.
About the A' Design Award di Bronzo
Grace Flow Protein Boost Packaging per bottiglia di bevanda ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Grace Flow Protein Boost Packaging per bottiglia di bevanda sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Grace Flow Protein Boost Packaging per bottiglia di bevanda soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
- Dimensions & Packaging
- 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm - Tags
- GraceFlow Protein Boost
- Production Technology
- Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form. - Design Challenge
- This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence. - Research
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- Inspiration
- For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted. - Project Duration
- The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
- Operation Flow
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- Image Credits
- Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu
