Argento Packaging · 2025
To Meet Design del Packaging per Mele
by Ziqiong Li
- A' Design Award d'Argento 2025 in Packaging
- CLIENT: ONE DESIGN Brand Co., Ltd
- Estimated Number of Design Views: 28,356
- Verification code 5C013D5F9C · Verify this award
Colors
About To Meet Design del Packaging per Mele
Questo design adotta un'estetica minimalista caratterizzata da colori vivaci. Una mela sovradimensionata distintiva sulla copertina della confezione crea un forte impatto visivo. Questa caratteristica unica fa risaltare il packaging in qualsiasi esposizione, facilitando il riconoscimento del prodotto da parte dei consumatori. Contribuisce inoltre a costruire l'immagine visiva del brand, rafforzando la riconoscibilità del marchio e raggiungendo l'obiettivo di marketing di una maggiore memorabilità attraverso l'esposizione ripetuta.
About the A' Design Award d'Argento
To Meet Design del Packaging per Mele ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che To Meet Design del Packaging per Mele sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. To Meet Design del Packaging per Mele è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- The design has a minimalist aesthetic enhanced by vivid colors, resulting in a striking visual representation for the product packaging - an iconically oversized apple. This unique feature makes the packaging stand out in different display arrangements, helping consumers recognize it at later times. Moreover, it aids in building the brand's visual identity and improves brand recognition. Repeated exposure helps the brand achieve its marketing goal of strengthening memorability.
- Dimensions & Packaging
- 350mm*350mm*120mm
- Tags
- Brand identity, super symbols, creativity, interaction
- Production Technology
- Paper printing involves processes like hot stamping, embossing, and UV coating.
It is presented using special papers such as those with magnetic buckles and tactile paper. - Research
- This brand is sold in major southern Chinese cities, targeting middle - to high - end consumers aged 25 - 40.
Our design is based on the main consumer groups and aesthetic needs identified through market analysis.
The aim is to create market - catering designs, using design power to help the brand establish a market foothold and achieve greater commercial value.
This project has achieved e goal of creating packaging at represents the product and engages in dialogue with consumers. - Inspiration
- Let the product packaging promote the product and convey the brand concept through the super - symbol design. Write a blessing on the packaging like "May all the good things come to you as you eat this apple." This aligns with Chinese consumers' cultural perception of apples, as they are considered to bring good fortune and peace. Include the latitude and longitude to show the high - quality origin of our products. Also, add a water droplet element to let consumers more directly feel the freshness of the apple.
- Project Duration
- The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
- Operation Flow
- Engaging opening meods can attract consumers. Uncover the apple to show hand - drawn illustrations and evoke the joy of a bountiful harvest. Then, reveal an airplane window with rolling apples. The overall box design, along wi the detailed graphic design, work together to inform consumers about e professional cultivation process of the apples until they are ripe. It also conveys at the fruit is transported by the fastest air freight to deliver it to consumers in the best condition.
