Bronzo Packaging · 2025
Iced Hop Gin Packaging
by Michael Held
- A' Design Award di Bronzo 2025 in Packaging
- CLIENT: Michael Held
- Estimated Number of Design Views: 12,360
- Verification code 376CC33B85 · Verify this award
Colors
About Iced Hop Gin Packaging
Il sapore del gin, creato attraverso un'infusione di luppolo e menta piperita, si riflette nella sua identità visiva. Un cono di luppolo ghiacciato abbinato a un gufo dallo sguardo fisso cattura l'essenza fresca e cristallina della bevanda. Il predominio della menta si rispecchia nel packaging esterno attraverso tonalità di blu e fiori di ghiaccio stilizzati. Questo tema freddo e pulito continua nella bottiglia di vetro satinato, dove un'etichetta metallica enfatizza l'impressione glaciale. Sottili motivi di brina e accenti a fiocco di neve sono impressi in rilievo sulla superficie, rafforzando il tema fresco. Ogni elemento supporta il carattere rinfrescante del gin.
About the A' Design Award di Bronzo
Iced Hop Gin Packaging ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Iced Hop Gin Packaging sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Iced Hop Gin Packaging soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
- Dimensions & Packaging
- 72 mm x 72 mm x 193 mm
- Tags
- Gin, Infused, iced, owl, hop,
- Production Technology
- In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
- Design Challenge
- At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
- Research
- Not applicable
- Inspiration
- The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
- Project Duration
- The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.
The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm. - Operation Flow
- The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
- Image Credits
- Images: Photographer tm studios visuelle medien GmbH, 2024.
