Argento Packaging · 2025
Easeye Packaging per Integratore Alimentare
- A' Design Award d'Argento 2025 in Packaging
- CLIENT: Creative Department of BYHEALTH Co., Ltd.
- Estimated Number of Design Views: 25,863
- Verification code DDE17D3B17 · Verify this award
Colors
About Easeye Packaging per Integratore Alimentare
Easeye è un progetto di packaging per un integratore alimentare destinato alla salute degli occhi dei bambini. Simpatiche illustrazioni di animali sostituiscono l'aspetto delle confezioni farmaceutiche tradizionali e riducono la diffidenza che i bambini provano verso i prodotti simili ai medicinali. Gli occhi luminosi degli animali catturano l'attenzione e comunicano il beneficio del prodotto per la vista. La lettera "e" del nome del marchio è disegnata come un grande occhio. Il tappo della bottiglia è realizzato con stampaggio a iniezione tricolore. Un anello di apertura da 13 mm si strappa con facilità e il coperchio a mezzaluna si apre con una sola mano. Il tappo resta solidale alla bottiglia per evitarne lo smarrimento.
About the A' Design Award d'Argento
Easeye Packaging per Integratore Alimentare ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Easeye Packaging per Integratore Alimentare sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Easeye Packaging per Integratore Alimentare è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- In order to reduce children's resistance to drug-like food, the packaging design of cute animal patterns is used to break the stereotype of traditional drug packaging and reduce the psychological burden of children. The shining eyes of the animals attract attention, visually communicate the benefits of the product on the eyes, and enhance the child's awareness. Professional layout design enhances the credibility of the product and wins the trust of parents.
- Dimensions & Packaging
- Length 50mm x width 50mm x height 107mm
- Tags
- Brand Design, Packaging Design, Vi Design, Health Food Packaging, Visual Design, Eyes, Illustration Design, Animal Design, Logo Ddesign, Bottle Design
- Production Technology
- The design of the bottle cap uses advanced three-color injection molding technology to ensure tightness. The 13mm wide pull ring has been tested 500 times and can be easily torn by the user. The crescent-shaped canopy design fits the natural curve of the thumb and can be easily pushed open with one hand. The smart connection between the bottle cap and the bottle body avoids the trouble of loss, and takes into account the dual concerns of product quality and user experience.
- Design Challenge
- Easeye's logo update featuring animal images captivates children and young parents. The design resonates with consumers on both visual and emotional planes, underscoring environmental consciousness. This strategy not only strengthens the brand's bond with younger audiences but also stimulates market growth and propels the industry towards sustainable practices.
- Research
- Easeye has successfully appealed to children and young parents by updating its logo and incorporating animal images. The new design resonates visually and emotionally with consumers and emphasizes environmental protection. This strengthens the brand's connection with younger consumers, promotes market growth and drives sustainable development of the industry.
- Inspiration
- Easeye is a brand focused on eye nutrition. In order to strengthen and expand the children's market, Easeye launched this brand rejuvenation upgrade. This upgrade redesigned the brand logo, the letter e in the brand name was designed as a smart big eye, applied to all product packaging. The cute animal pattern reduces the psychological burden of people, especially children, and the design style is loved by young people.
- Project Duration
- The project started in November 2023, took six months to complete, and was first listed in April 2024, and has been sold on major e-commerce platforms in China.
- Operation Flow
- The eye pattern is derived from the letter "e", which intuitively conveys the product function and shows the brand characteristics. Combined with cute animal design, attract young consumers, especially reduce the psychological burden of children. The 13mm pull ring is easy to tear, the crescent lid is easy to open with one hand, and the bottle cap is integrated with the bottle body, preventing loss and improving user experience.
- Patents
- Year 2023 Trademark holder BYHEALTH Inc. Health Vision Hammer has been protected by China Copyright Center, year 2023, registration number: Guo Zuodeng ZI-2024-F-00108447, copyright holder: Byhealth Co., Ltd.The bottle cap design on the packaging has been patented, year 2016 Patent number :ZL201620294562.6 Patentee: Byhealth Co., Ltd.
- Image Credits
- Photo 1: Photographer Feng, Easeye, 2014
Video credits: Darren, Guanru, Kayee
