Ferro Grafica · 2024
Journey To Lijiang Serie di illustrazioni
by Jijing Ju
- A' Design Award di Ferro 2024 in Grafica
- CLIENT: Northeastern University of China
- Estimated Number of Design Views: 10,200
- Verification code 5AAAF86D39 · Verify this award
Colors
About Journey To Lijiang Serie di illustrazioni
Viaggio a Lijiang è una serie di illustrazioni dedicata alla città cinese di Lijiang. Le illustrazioni utilizzano l'immagine di un gatto di tegola, noto come Wa Mao, come elemento visivo principale. Il Wa Mao è un simbolo culturale locale e funge da guida attraverso i paesaggi naturali e le tradizioni etniche di Lijiang. I simboli culturali tradizionali vengono astratti e ridisegnati secondo un linguaggio visivo contemporaneo. La serie è realizzata con software di grafica vettoriale e stampata con tecnologie di alto livello. L'obiettivo è promuovere la conoscenza e la tutela della cultura locale.
About the A' Design Award di Ferro
Journey To Lijiang Serie di illustrazioni ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Journey To Lijiang Serie di illustrazioni sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Journey To Lijiang Serie di illustrazioni è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- This group of illustrations cleverly uses the image of a tile cat as the visual focus, closely connected to multiculturalism, creating a unique and emotional atmosphere, showcasing the magnificent natural relics and profound ethnic charm of Lijiang to the audience. Wa Mao not only serves as an emotional guide, but also carries the essence of Lijiang's traditional culture, and presents it in a modern aesthetic way, injecting new era connotations into Lijiang's humanities and natural culture.
- Dimensions & Packaging
- 3600 x 3600 pixels, 300dpi, RGB.
- Tags
- Cultural symbol, the Old Town of Lijiang, illustration, IP image, national style illustration
- Production Technology
- The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
- Design Challenge
- The difficulty lies in the abstract extraction and reorganization of Lijiang cultural symbols, combined with modern popular design trends and technological means through emotional interactive experience forms for dissemination, so as to keep up with the trend of the times, make progress in visual aesthetics, cultural inheritance, and form innovation, retain traditional charm, and keep up with the pace of aesthetic appreciation of the times.
- Research
- Lijiang, as a sacred land with many world cultural heritage sites, records the long history of human civilization development. Its unique geographical location, ancient town and district civilization, and natural scenery have nurtured Lijiang's unique material cultural heritage; The multi-ethnic environment and the skills passed down from generation to generation have also preserved rich intangible cultural characteristics for us, forming its unique cultural genes that should be protected and inherited, so that its culture does not disappear under the wave of commercial development and modern urbanization.
- Inspiration
- Using the cultural symbol of Lijiang's intangible cultural heritage, Wa Mao, as an index to connect the Lijiang cultural and tourism routes for illustration and image design. As a witness and guardian of the history of the ancient town, connect the diverse cultural landscapes of Lijiang. Using illustration language to express the outstanding talents of Lijiang, endowing traditional culture with new era connotations and modern forms of expression.
- Project Duration
- Launched in China 2023.
- Operation Flow
- Abstract extraction and reshaping of cultural symbols, spreading the urban culture of Lijiang in a highly creative and modern aesthetic way. Deeply exploring the unique charm and profound heritage of Lijiang culture, it has aroused people's love and awareness of the protection of Lijiang urban culture.
- Image Credits
- Image #1 : Illustration Ju Jijing 2023.
Image #2 : Illustration Ju Jijing 2023.
Image #3 : Illustration Ju Jijing 2023.
Image #4 : Illustration Ju Jijing 2023.
Image #5 : Illustration Ju Jijing 2023.
