Ferro Grafica · 2024
C'Est La Vie Boutique Identità di marca
by Fan Wang
- A' Design Award di Ferro 2024 in Grafica
- CLIENT: C'est la vie Boutique
- Estimated Number of Design Views: 10,298
- Verification code 215F0BD6B5 · Verify this award
Colors
About C'Est La Vie Boutique Identità di marca
C'est La Vie Boutique è un'identità di marca creata per un negozio di moda a Nanchino, in Cina. Il negozio raccoglie marchi di moda cinesi e occidentali in numerose categorie e stili, per questo il logo adotta uno stile di lettering misto per esprimere tale varietà. Il platano di Nanchino, elemento iconico del paesaggio urbano, funge da principale grafica di supporto. Lo stesso elemento è stato inoltre trasformato in un'installazione scultorea rotante, la cui immagine speculare invertita riflette la città in trasformazione. Il sistema visivo passa dal piano allo spaziale e dalle forme statiche a quelle dinamiche.
About the A' Design Award di Ferro
C'Est La Vie Boutique Identità di marca ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che C'Est La Vie Boutique Identità di marca sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. C'Est La Vie Boutique Identità di marca è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
- Dimensions & Packaging
- The size may vary because there are different types of products.
- Tags
- Branding
- Production Technology
- The realization of the design consists of a variety of materials and techniques.
- Design Challenge
- The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
- Research
- C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
- Inspiration
- Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
- Project Duration
- The duration of the project is from June to September 2022, and the project location is in Nanjing.
- Operation Flow
- The store opened in September 2022. Located in Nanjing, China.
