Argento Interni · 2024
Chongqing Bowchuang Interior design per concessionaria automobilistica
by Horace Davids Engineering Design
- A' Design Award d'Argento 2024 in Interni
- CLIENT: Chongqing BowChuang Automobile Sales Service Co., Ltd.
- Estimated Number of Design Views: 20,015
- Verification code 23CC24448F · Verify this award
Colors
About Chongqing Bowchuang Interior design per concessionaria automobilistica
Chongqing Bowchuang è il progetto d'interni di uno showroom di vendita e assistenza automobilistica a Chongqing, in Cina, con una superficie costruita complessiva di 25.000 metri quadrati. Lo spazio riunisce aree espositive per i veicoli, zone relax e spazi di socialità, così che i clienti possano trascorrere il tempo di attesa in tutto comfort. Il progetto si ispira al paesaggio e alla cultura locali, con colonne modellate come tronchi d'albero ed effetti visivi nebbiosi. Nell'atrio, un ascensore e le scale collegano i diversi piani. Argilla polimerica, pannelli leggeri in finta pietra e rivestimenti flessibili ultrasottili in pietra riducono l'impiego di pietra naturale.
About the A' Design Award d'Argento
Chongqing Bowchuang Interior design per concessionaria automobilistica ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Chongqing Bowchuang Interior design per concessionaria automobilistica sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Chongqing Bowchuang Interior design per concessionaria automobilistica è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Located in Chongqing, the 4S store boasts an interior design that defies conventional spatial aesthetics and moves beyond the space design serving just one purpose. Instead, it creates an holistic space that encompasses shopping, entertainment, and socializing. Rooted in the rich cultural heritage of Chongqing, this design emanates a distinctive regional allure. Furthermore, diverse functional zones provides customers with an array of services, enrich their experiences in the 4S store.
- Dimensions & Packaging
- The total construction area of the 4S shop is 25,000 square meters
- Tags
- Interior design for a 4S store, Urban culture, Natural landscape, Diverse scenes, Comprehensive services
- Production Technology
- With a focus on environmental protection, this project opts for innovative materials, such as polymer clay, lightweight PU faux stone siding panel, and ultra thin flexible stone veneer, minimizing the demand for natural stone.
- Design Challenge
- In an effort to integrate urban culture and natural landscape into the 4S store while striking a balance between aesthetics and functionality, this interior design incorporates various elements for an ethereal allure, evoking the foggy atmosphere of Chongqing. In some areas, the columns are shaped like tree trunks, conjuring the imagery of an ecological forest. Moreover, efficient traffic flow planning among various zones ensures that consumers can easily access a diverse range of services.
- Research
- Many 4S stores lack creativity in their interior design and are somewhat limited in functionality. In addition to vehicle sales, customers also crave an inviting environment to occupy themselves during maintenance and repair periods, rather than enduring dull waiting sessions. Recognizing this need, this interior design breaks free from conventional spatial constraints. It integrates diverse functional zones for practicality and delivers a truly memorable and distinctive aesthetic experience.
- Inspiration
- Drawing inspiration from the natural landscape and rich culture of Chongqing, this design creates an interior space characterized by visual depth, dynamic energy, and vibrancy. By integrating distinctive features of Chongqing, such as its foggy atmosphere, urban traffic flow planning evocative of a 8D cyberpunk world, ecological forest concept, and karst landform, this 4S store stands as a pioneering urban art landmark.
- Project Duration
- The design phase for the 4S Store started in Shanghai in October 2022, followed by refurbishment starting in Chongqing in June 2023. The entire project was completed in November 2023.
- Operation Flow
- Inspired by the unique style of Hongyadong in Chongqing, the atrium has undergone a transformation: the original staircases have been replaced with a lift accompanied by staircases. This change not only optimizes space utilization but also offers customers multiple options to access different floors. Moreover, each floor has been thoughtfully planned with comprehensive functional zones for display, relaxation, and interaction, enhancing the overall customer experience with improved engagement.
