Atria Convergence Technologies Applicazione mobile per le telecomunicazioni by Naseer Ahmed and Siva Teja Boddeti

Argento Interfaccia · 2024

Atria Convergence Technologies Applicazione mobile per le telecomunicazioni

by Naseer Ahmed and Siva Teja Boddeti

A' Design Award d'Argento 2024 in Interfaccia
CLIENT: Act
Estimated Number of Design Views: 86,897
Verification code 9EA7206810 · Verify this award

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About Atria Convergence Technologies Applicazione mobile per le telecomunicazioni

Atria Convergence Technologies è un'interfaccia per applicazione mobile realizzata per un fornitore di servizi di telecomunicazione. L'applicazione consente ai clienti di gestire servizi, dispositivi e pagamenti in un unico luogo. Le transazioni più frequenti sono state ridotte a pochi passaggi per risparmiare tempo. Un'architettura dell'informazione chiara organizza i contenuti, così che le singole funzioni siano facili da individuare. I contenuti sono personalizzati in base al comportamento dell'utente e i premi fedeltà favoriscono il coinvolgimento. Sono integrate funzioni di sicurezza per generare fiducia. La struttura modulare permette di aggiungere nuove funzionalità in futuro.

About the A' Design Award d'Argento

Atria Convergence Technologies Applicazione mobile per le telecomunicazioni ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Atria Convergence Technologies Applicazione mobile per le telecomunicazioni sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Atria Convergence Technologies Applicazione mobile per le telecomunicazioni è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Press Kit

Unique Properties: This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
Dimensions & Packaging: not applicable
Tags: Digital Product design, Telecommunications, ACT, Customer App, Mobile App
Production Technology: A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
Design Challenge: Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well.
Research: The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
Inspiration: Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
Project Duration: The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
Operation Flow: This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.