Argento Packaging · 2024
Vintagience Packaging per bottiglia di sake
- A' Design Award d'Argento 2024 in Packaging
- CLIENT: Shunbin inc.
- Estimated Number of Design Views: 30,263
- Verification code 04EE21FB9D · Verify this award
Colors
About Vintagience Packaging per bottiglia di sake
Vintagience è un progetto di packaging per un sake giapponese d'annata, invecchiato con metodi scientifici. La forma della bottiglia richiama le antiche bottiglie da farmacia, collegando il processo di invecchiamento alla scienza. Una gradazione luminosa sull'etichetta, ottenuta con la stampa a prisma, esprime l'unione tra i lunghi anni trascorsi, i metodi scientifici di invecchiamento e la cura del maestro produttore. Le lettere sono stampate a caldo con foil, mentre il marchio simbolico e le lancette dell'orologio sono realizzati in rilievo. Le lancette rappresentano il fluire continuo del tempo durante l'invecchiamento. La scatola rigida impiega un foil olografico che cambia colore in base all'angolo di incidenza della luce.
About the A' Design Award d'Argento
Vintagience Packaging per bottiglia di sake ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Vintagience Packaging per bottiglia di sake sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Vintagience Packaging per bottiglia di sake è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- This vintage sake is aged using scientific methods by a sake brewery in Iga (a ninja village in Japan). Sake of various qualities are aged, and the flavors of different storage methods are monitored. Changes in flavor caused by water pressure and vibrations are meticulously analyzed in pursuit of flavors not found in conventional aged sake. The design aims to challenge unexplored territories of sake by fusing the aging process with science, to create and develop a new sake culture.
- Dimensions & Packaging
- Bottle size: 100mm (W) x 224mm (H) x 69mm (D)
Box size: 132mm (W) x 239mm (H) x 103mm (D) - Tags
- Sake, Japanese Sake, Vintage Sake, Package design
- Production Technology
- To beautifully showcase the gradient on the label, a special printing technique called prism printing was used to create a luminous effect. The letters are all foil-stamped, and the symbol mark and clock hands are embossed to create a sense of luxury. The rigid box uses holographic foil that changes color depending on the angle from which light hits it, expressing the design concept of "gradation of aging."
- Design Challenge
- For the sake breweries, they found it challenging to convey the value of their excellent quality aged sake, which had been aging for decades. To solve this, we devoted much time on developing our brand. We focused on how Japanese aged sake was crafted based on scientific principles and developed the brand concept "Vintage x Science." This concept allowed us to create a design that can convey the product's value.
- Research
- The conventional design of Japanese sake typically features a tall 720ml bottle with labels bearing the brand name written in Japanese calligraphy. We aimed to break away from such stereotypes and pursue a new form of sake. We strive to enrich the value of Japanese sake by creating an innovative design that overturns the traditional image of Japanese sake, developing bottles that embody our concept, using sophisticated typography, and utilizing visual expressions that evoke the mystery of aging.
- Inspiration
- To encapsulate the aging process and science, we opted for a bottle reminiscent of antique medicine bottles. The gradation on the label embodies the unpredictable changes that occur in aging. It represents the blend of long years, scientific aging methods, and the brewer's passion. The clock hands symbolize the continuous passage of time during the aging process. The design incorporates Japanese aesthetics into the product's name and the symbol, which is inspired by traditional patterns.
- Project Duration
- This brand launched in Iga, Japan, in November 2023.
- Operation Flow
- This vintage sake, presented in elegant packaging, offers a special moment when poured slowly into a glass after uncorking. Whether enjoyed during a meal with loved ones at a restaurant or while relaxing alone at home, it's perfect for any occasion. It pairs well with various meat and fish dishes, enhancing the dining experience.
- Patents
- Trademark: 2023 Carrier Car Service Co., Ltd.
- Image Credits
- Shunbin Co., Ltd.
