Ferro Giocattoli · 2024
Shangfang Large Seal Script Set di mattoncini da costruzione
by Beijing Xingchen Wanqian Technology
- A' Design Award di Ferro 2024 in Giocattoli
- CLIENT: Beijing Xingchen Wanqian Technology Co., Ltd
- Estimated Number of Design Views: 38,427
- Verification code F67156EAAB · Verify this award
Colors
About Shangfang Large Seal Script Set di mattoncini da costruzione
Shangfang Da Zhuan (Grande Scrittura Sigillare) è un set di mattoncini da costruzione educativi per bambini. Il design trae ispirazione da "Il Libro dei Cognomi", un classico testo cinese di lettura dedicato ai nomi di famiglia. I caratteri dei cognomi cinesi sono rappresentati nella grande scrittura sigillare shangfang, un antico stile calligrafico. I mattoncini si uniscono tramite incastro a mortasa e tenone, una tradizionale tecnica di giunzione cinese. Blocchi base e connettori di tipi e dimensioni differenti si combinano seguendo i tratti di ciascun carattere. I componenti sono realizzati in ABS, un materiale stampato riciclabile.
About the A' Design Award di Ferro
Shangfang Large Seal Script Set di mattoncini da costruzione ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Shangfang Large Seal Script Set di mattoncini da costruzione sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Shangfang Large Seal Script Set di mattoncini da costruzione è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- Shangfang Large Seal Script is an educational building block set inspired by the ancient Chinese classic enlightened reading material The Book of Family Names which can be dated back to 1000 years ago, a toy joined by mortise and tenon. This technique has been handed down and developed for more than 7000 years till now. Immersing in the fun of building bricks, players are guided to admire the immense historical heritage and unique culture of China over the past thousand years.
- Dimensions & Packaging
- 308mm*308mm*133mm
- Tags
- Building blocks, puzzle, text, culture, splicing
- Production Technology
- The product is fabricated from customized gold masterbatch featuring good color uniformity, tiny color difference in batches and no contamination, which is more consistent with the needs of sustainable design. The ABS molded material is superior in overall properties, impact strength and good chemical stability. Once made, it is recyclable and reusable with good sustainability.
- Design Challenge
- Referring to a collection of information about over 500 family names in The Book of Family Names, and the available historical data of Shangfang Large Seal Script, the characters of the desired family names were resigned and the font structures were reclassified. The combined use of mortise and tenon technique led to a creative design and development of a new piece and insert structure and made production viable. Frankly this is a very complicated and heavy loaded engineering work.
- Research
- The Book of Family Names denotes the typical culture of China’s family names with an immense role in the hand-down of family names and the understanding of characters for thousands of years; Shangfang Large Seal Script is a kind of ancient Chinese seal script with prime time appearing in the Tang and Song dynasties, a script known for its gorgeous strokes and orderly layout; mortise and tenon is a traditional structural joining technique applied in ancient Chinese architecture.
- Inspiration
- Toys offer the best way for children to stimulate interest, develop creativity and interaction, and equip themselves with knowledge and skills through practical experience. Toys immensely infused with traditional Chinese culture would help children visually understand and memorize traditional cultural knowledge. Traditional Chinese culture can also help children gain pride and identity, foster keen interest and respect for Chinese culture, and enhance their artistic culture.
- Project Duration
- The project kicked off in January 2023 in Beijing. It is expected to wrap up in October 2023 and release to market in June 2024.
- Operation Flow
- Different types and sizes of foundation blocks and connectors are required depending on the strokes and positions. The arrangement of joints disposed along different directions on five sides of a foundation block allows players to build bricks according to the desired shapes.
