Bronzo Packaging · 2024
Yellow Crane Tower Packaging per Acqua
by Jin Zhang
- A' Design Award di Bronzo 2024 in Packaging
- CLIENT: Wuhan Sanbu Brand Design
- Estimated Number of Design Views: 14,646
- Verification code 05CB040E85 · Verify this award
Colors
About Yellow Crane Tower Packaging per Acqua
Si tratta di un'acqua di sorgente naturale prodotta dalla Torre della Gru Gialla. Il designer utilizza il metodo del disegno dei caratteri per superare il confine tra testo e grafica, integrando la cultura millenaria di Wuhan, che risale a 3500 anni fa, nei tre caratteri della Torre della Gru Gialla, rafforzando continuamente il brand e il contesto urbano. L'ispirazione per il design del tappo proviene dall'immortale che cavalca la gru nella leggenda della Nuvola Bianca e della Gru Gialla, trasmettendo il fascino immortale della Torre della Gru Gialla.
About the A' Design Award di Bronzo
Yellow Crane Tower Packaging per Acqua ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Yellow Crane Tower Packaging per Acqua sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Yellow Crane Tower Packaging per Acqua soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
- Dimensions & Packaging
- 225mmx60mmx60mm
- Tags
- Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
- Production Technology
- In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
- Design Challenge
- The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
- Research
- The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
- Inspiration
- The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
- Project Duration
- The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
- Operation Flow
- The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.
