Bronzo Packaging · 2024
Wow Long Rice Crust Packaging per snack
by Xiao Ma Song Strategic Consulting
- A' Design Award di Bronzo 2024 in Packaging
- CLIENT: Xiao Ma Song Strategic Consulting Co., Ltd
- Estimated Number of Design Views: 14,125
- Verification code D0FCA995F5 · Verify this award
Colors
About Wow Long Rice Crust Packaging per snack
Wow Long Rice Crust è un progetto di packaging per un tradizionale snack cinese a base di crosta di riso. Il design risponde all'omologazione dei prodotti e a un'immagine di marca ormai datata in questa categoria di snack. La confezione raffigura il personaggio storico cinese Zhuge Liang, il cui soprannome ha ispirato il nome del marchio, illustrato in uno stile fumettistico e ironico. Un'espressione facciale esagerata e l'esclamazione Wow richiamano la consistenza gommosa dello snack. Il nome del marchio Wo Long è stato aggiornato in Wow Long. Storie illustrate e fotografie del prodotto si combinano per attrarre i consumatori più giovani.
About the A' Design Award di Bronzo
Wow Long Rice Crust Packaging per snack ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Wow Long Rice Crust Packaging per snack sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Wow Long Rice Crust Packaging per snack soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
- Dimensions & Packaging
- 220mmX50mmX320mm
- Tags
- Chinese,Wowlong,Rice,Crust
- Production Technology
- With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
- Design Challenge
- How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
- Research
- Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance. - Inspiration
- The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
- Project Duration
- The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
- Operation Flow
- we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
- Image Credits
- Illustrator :Wang Dianhe
