Bronzo Gioielleria · 2024
The Morse 27 Collection Gioielli trasformabili
- A' Design Award di Bronzo 2024 in Gioielleria
- CLIENT: Pearlstige
- Estimated Number of Design Views: 28,804
- Verification code 65C5CA3D60 · Verify this award
Colors
About The Morse 27 Collection Gioielli trasformabili
La Morse 27 Collection è un insieme di gioielli trasformabili ispirati al codice Morse. Quattro accessori base si combinano per comporre le 26 lettere dell'alfabeto inglese, così parole, frasi e messaggi personali possono essere indossati. Gli elementi sono realizzati in perle naturali d'acqua dolce di alta qualità, alcune con dettagli in zircone, e catene in argento S925. I fermagli a C di forma cruciforme presenti alle due estremità garantiscono un collegamento sicuro e uno smontaggio semplice. Variando la lunghezza e il tipo di accessorio si ottengono collane, bracciali, catene da vita, catene per occhiali e ornamenti per borse. Il design è minimale e gender-neutral.
About the A' Design Award di Bronzo
The Morse 27 Collection Gioielli trasformabili ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che The Morse 27 Collection Gioielli trasformabili sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. The Morse 27 Collection Gioielli trasformabili soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The Morse 27 Collection Redefines Pearl Jewelry Design, shattering the conventional approach of attributing product value solely through materials and craftsmanship. By integrating pearls with Morse code, it transcends the confines of materiality, evolving into a medium of emotive connection. This innovative fusion enhances personalisation and distinctiveness. Moreover, the minimalist and gender-neutral design ethos surpasses traditional jewelry norms, balancing delicacy with a casual flair.
- Dimensions & Packaging
- As a customizable jewelry product, the number of selected accessories varies, resulting in different sizes and weights. Below are the details for the basic accessories:
"da" has dimensions of 0.6 cm x 0.6 cm x 2.4 cm, weighing 0.64 grams.
"di" has dimensions of 0.6 cm x 0.6 cm x 1.8 cm, weighing 0.81 grams.
"didi" has dimensions of 0.6 cm x 0.6 cm x 2.4 cm, weighing 1.14 grams.
"dididi" has dimensions of 0.6 cm x 0.6 cm x 3 cm, weighing 1.5 grams. - Tags
- Pearls, silver, Morse code, bracelets, necklaces, fashion, jewelry, transformable, customisable, DIY
- Production Technology
- We choose top-grade 5A natural freshwater pearls, some adorned with zircon accents. With a sleek, polished finish, they're paired with S925 silver chains. Each piece features unique cross-shaped C-clasp assembly at both ends, allowing secure connection with other accessories. This gravity-assisted design ensures firmness during wear, creating a versatile product. Crafted with precision and ingenuity, our exquisite and original creations are made using recyclable premium materials.
- Design Challenge
- Considering the individual accessories' tendency to fall due to balance issues and the desire for users to easily assemble and
disassemble them, this project faced significant challenges in achieving a balance between stability and ease of disassembly
for individual accessories. Overcoming these challenges required extensive experimentation and fine-tuning of the design, achieving the desired equilibrium between form and functionality. This process led to the creation of a stunning jewelry design. - Research
- Pearls stand out as one of the few jewelry treasures nurtured by living organisms, it is also the offspring of nature, embodying
sustainable beauty that is highly sensitive to environmental changes.Through our brand as a medium, we aspire to retell the
story of pearls, reconstructing them as cultural symbols relevant to the present era, becoming vessels and expressions of
emotions for contemporary women. - Inspiration
- Pearls, the gems nurtured by nature itself, serve as brand's creative nucleus. Rooted in innovation, our designs propagate the unique power harbored within pearls. The Morse 27 Collection reimagines pearls to embody the essence of Morse code, reinterpreting the 26 English letters. It articulates single words, phrases, or sentences,a silent medium for expressing hopeful aspirations. Just like pearls, it radiates kindness and love to others during the pursuit of self-cultivation.
- Project Duration
- The project began in Shanghai in October 2022. The initial draft was completed by November, and after six months of
refinement, the first sample version was achieved in May 2023. Three rounds of sample revisions were conducted in June,
leading to the final version. The project was officially launched in the Chinese market in late July and globally rolled out in early September. - Operation Flow
- The Morse 27 Collection creatively rearranges 26 English letters into Morse code patterns through the arrangement of 4
fundamental accessories. It enables the expression of single words, phrases, or sentences. Additionally, the meticulous design and craftsmanship facilitate effortless assembly and disassembly of the accessories. This innovative concept allows for customization of length and accessory type, forming necklaces, bracelets, waist chains, eyewear chains, bag ornaments, and more. - Patents
- Product Appearance Patent Number: 2023302935827;2023302934557;2023302935047;2023302934260
Patent Holder: Shen Junyao
Patent Application Year: 2023
Jurisdiction: China - Image Credits
- Image#1: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#2: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#3: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#4: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#5: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Video Signature: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
