Bronzo Grafica · 2024

Rebud Healing Garden Identità di Brand

by Jingling Zheng

A' Design Award di Bronzo 2024 in Grafica
CLIENT: Jingling Zheng
Estimated Number of Design Views: 11,708
Verification code AE967622F1 · Verify this award

View at A' Design Award Press Release

Colors

About Rebud Healing Garden Identità di Brand

Nello spirito dell'inclusività, ReBud ha creato santuari dove si può entrare in comunione con la natura. Radicato nella ricerca scientifica, promuove il benessere attraverso esperienze immersive nella natura. Gli spazi inclusivi incoraggiano la consapevolezza, la compassione e la resilienza. All'interno del giardino terapeutico, la speranza mette radici, la guarigione fiorisce e il senso di appartenenza prospera. Presso ReBud, attende un ventaglio di esperienze terapeutiche, dalle rilassanti sessioni di yoga agli intimi intermezzi musicali, agli incontri del club del libro e all'arte all'aperto.

About the A' Design Award di Bronzo

Rebud Healing Garden Identità di Brand ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Rebud Healing Garden Identità di Brand sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Rebud Healing Garden Identità di Brand soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Press Kit

Unique Properties: ReBud creates inclusive spaces that provide opportunities to connect with nature and cultivate positive values, such as mindfulness, compassion, and resilience. Through the healing garden, ReBud aims to inspire hope, support recovery, and foster a sense of belonging. ReBud offers a variety of therapeutic activities including yoga sessions, intimate musical performances, book club gatherings, and outdoor painting and sketching sessions.
Dimensions & Packaging: The sizes vary based on their different uses.
Tags: Branding, Branding Identity, Logo, Botanical Garden, Healing, Sustainability
Production Technology: ReBud derives its inspiration from the 're-' prefix and 'bud', symbolizing the potential for individuals to bloom once more – emerging afresh from the realms of stress and pain. ReBud's logo is designed around its three core values. At the center, a heart-shaped flower is gently held by two leaf-like palms. The main colors of soothing green and gentle off-white create a healing vibe for visitors.
Design Challenge: A challenging aspect lies in establishing sustainability. Maximizing the impact of the peripheral products related to the botanical garden is a major concern during the design process. I aspire for items like tickets and promotional materials to serve more than just a singular purpose, inciting visitors to desire their preservation and repeated use.
Research: The research primarily focuses on the branding identity of other botanical gardens and the utilization of sustainable materials.
Inspiration: As the pressures of modern life continue to rise, scientific studies reveal that nature plays a pivotal role in both health and recovery. Amidst the urban landscape, offering a botanical garden provides individuals with a more accessible way to connect with nature, escape from stress, and contribute to post-trauma healing.
Project Duration: The project started in New York in February 2023 and was completed in April 2023.
Operation Flow: ReBud stands out not only for the diverse range of activities it offers within the botanical garden, but also for its commitment to environmental conservation and green living. The admission ticket serves a dual purpose beyond entry access – it features a daily random healing tip and can be reused as a coaster for beverages, promoting sustainability.
Image Credits: Jingling Zheng