Eidon Avec Packaging per birra di Lin Zhang and Chengbin Jiang

Il progetto Eidon Avec Packaging per birra di Lin Zhang and Chengbin Jiang è un vincitore molto stimato del prestigioso 2024 A' Design Award di Bronzo nella categoria Design del Packaging.

BronzoPackaging· 2024

Eidon Avec Packaging per birra

di Lin Zhang and Chengbin Jiang

Cliente: China Qingdao Eidon Avec Beer Ltd.

Vincitore del premio A' Design Award di Bronzo nella categoria Packaging

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Il Design

Informazioni su Eidon Avec Packaging per birra

Eidon Avec è un cofanetto regalo creato per una serie di degustazione di quattro birre artigianali. Il set contiene quattro bottiglie in alluminio, ciascuna alta 250 millimetri, all'interno di una scatola esterna che misura 420 millimetri di lunghezza, 270 millimetri di altezza e 130 millimetri di profondità. Sono state realizzate quattro illustrazioni originali, disegnate a mano e successivamente elaborate in digitale, una per ciascuna birra. Le opere condividono una narrazione mitica ispirata alle leggende europee e all'arte della produzione birraria. Il grande formato delle bottiglie offre ampio spazio a immagini di forte impatto visivo. Il set si presta inoltre a essere regalato durante le festività.

Il Riconoscimento

Informazioni sul A' Design Award di Bronzo

Eidon Avec Packaging per birra ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Eidon Avec Packaging per birra sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Eidon Avec Packaging per birra soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Dimensioni e Confezionamento: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Tag: Craft beer design，China design，illustration design
Tecnologia di Produzione: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Sfida Progettuale: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Ricerca: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Ispirazione: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Durata del Progetto: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Membri del Team: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng