Bronzo Grafica · 2024
CZBank Youth Speech Contest Identità visiva dell'evento
by Zhejiang Gongshang University
- A' Design Award di Bronzo 2024 in Grafica
- CLIENT: CZBank
- Estimated Number of Design Views: 13,741
- Verification code BCFB08EB7F · Verify this award
Colors
About CZBank Youth Speech Contest Identità visiva dell'evento
CZBank Youth Speech Contest è l'identità visiva principale creata per un evento annuale di oratoria organizzato da CZBank e rivolto a giovani partecipanti. Il tema del concorso è tramandare la cultura come fanno le radici e costruire un futuro migliore. Il progetto unisce un microfono da conferenza alle radici di un albero in una forma lineare tridimensionale. Le sagome intrecciate e i materiali trasparenti esprimono la trasmissione del patrimonio culturale. L'immagine coordinata si estende ai manifesti dell'evento, all'allestimento del palco e alla comunicazione outdoor, risultando adatta ai media, alle dirette streaming e all'utilizzo in loco.
About the A' Design Award di Bronzo
CZBank Youth Speech Contest Identità visiva dell'evento ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che CZBank Youth Speech Contest Identità visiva dell'evento sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. CZBank Youth Speech Contest Identità visiva dell'evento soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
- Tags
- Culture, Innovation, Competition
- Design Challenge
- In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
- Research
- The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
- Inspiration
- In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
- Project Duration
- The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
- Operation Flow
- Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
