Bronzo Grafica · 2024
Jingting Mountain Scenic Area Identità di marca
by Zhejiang Gongshang University
- A' Design Award di Bronzo 2024 in Grafica
- CLIENT: Anhui · Jingting Mountain Scenic Area
- Estimated Number of Design Views: 16,138
- Verification code 32FD0FF0FC · Verify this award
Colors
About Jingting Mountain Scenic Area Identità di marca
L'area panoramica del Monte Jingting è un'identità di marca creata per un'importante area panoramica e parco forestale nazionale della provincia di Anhui, in Cina. L'identità si fonda sull'idea di un'esplorazione culturale attraverso la pittura, così che la visita si percepisca come una passeggiata all'interno di un dipinto su rotolo. Vedute montane, forme di padiglioni, nuvole quiete, gru selvatiche e i prodotti locali — il liquore bianco e il tè verde — vengono tradotti nel linguaggio grafico. Sei grafiche ausiliarie sostengono il marchio principale e possono essere applicate in numerosi contesti. Il progetto sostituisce un'immagine precedente dall'appeal limitato e si adatta ai media digitali.
About the A' Design Award di Bronzo
Jingting Mountain Scenic Area Identità di marca ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Jingting Mountain Scenic Area Identità di marca sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Jingting Mountain Scenic Area Identità di marca soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
- Dimensions & Packaging
- We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
- Tags
- Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
- Production Technology
- In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
- Research
- The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
- Inspiration
- In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
- Project Duration
- The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
