Bronzo Packaging · 2024
Langpai Tequ T9 Packaging per Bottiglia di Liquore
by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun
- A' Design Award di Bronzo 2024 in Packaging
- CLIENT: Chengdu Mind-and-Hand Positioning Co., Ltd
- Estimated Number of Design Views: 11,996
- Verification code B465962944 · Verify this award
Colors
About Langpai Tequ T9 Packaging per Bottiglia di Liquore
Langpai Tequ T9 è un progetto di packaging per la bottiglia di un distillato di pregio. La bottiglia in vetro semitrasparente, con finitura spruzzata, presenta otto facce e quattro superfici sfaccettate che esaltano la brillantezza del liquore contenuto. Il logo unisce la forma di un emblema a un motivo composto dai cinque cereali: sorgo, frumento, riso, riso glutinoso e mais. Sul retro della bottiglia è inciso un sigillo che garantisce una presa salda. Il tappo a forma di T è caratterizzato da una corona multisfaccettata, lavorazioni in rilievo e motivi a reticolo. La carta olografica con posizionamento laser aggiunge colore e migliora la protezione contro la contraffazione.
About the A' Design Award di Bronzo
Langpai Tequ T9 Packaging per Bottiglia di Liquore ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Langpai Tequ T9 Packaging per Bottiglia di Liquore sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Langpai Tequ T9 Packaging per Bottiglia di Liquore soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Langpai Tequ T9 is a newly upgraded high-quality liquor with a revamped bottle packaging. The bottle features a unique logo design combined with a five-grain pattern, and its eight-sided glass shape is visually distinctive. The overall design has a stylish and refreshed look, with intricate and dynamic patterns that symbolize the brand.
- Dimensions & Packaging
- Text information is also an essential part of packaging. The design incorporates the brand and product information in a cross arrangement, intuitively displaying the alcohol content and volume of the liquor, clarifying the product's positioning. This wine bottle adopts a minimalist design concept, with a semi-transparent sprayed glass bottle with eight facets that enhances the sparkling quality of the liquor. The appearance features four exquisite cut surfaces to ensure a harmonious and unified visual composition, while the soft lines outline a sense of natural purity in aesthetic enjoyment. Furthermore, the application of holographic laser positioning paper technology adds a touch of color and light, enhancing the sense of opening the box from the details. The design is not only visually appealing but also boasts superior anti-counterfeiting performance, elevating the overall visual effect with its unique design.
- Tags
- Packaging
- Production Technology
- The design elements of the luxurious and elegant cap add a touch of exquisite charm and distinctive appeal. The style comprehensively showcases the cultural beauty, artistic conception, and style of Langpai Tequ, while delivering a new quality experience of both strong aroma and sauce aroma. It breaks through the boundaries of single flavor, combining strong aroma with sauce aroma. Besides, the back of the bottle is intricately engraved with a seal, providing a tactile grip, enhancing the bottle's fashionable appeal, and giving the product greater brand recognition and competitiveness.
- Design Challenge
- T9 features a semi-transparent embossed T-shaped official cap design: the multi-faceted crystal-crowned cap exhibits exceptional texture, while the neck of the cap is adorned with relief craftsmanship and lattice patterns in the Tang and Song dynasty, creating an atmosphere of subtle luxury that symbolizes the intellectual elegance of a learned person. By incorporating the gentleman culture into the liquor packaging, the visual presentation elevates the cultural taste, showcasing the brand's core elements embedded on the bottle, and exuding a sense of sophistication . It not only satisfies the user's taste but also delivers a more distinguished and extraordinary experience.
- Research
- The hand-writing "Langpai" visually aligns with the traditional brewing characteristics, strengthening the brand impression and facilitating consumer recognition. This not only enhances the product's tone but also achieves a high level of unity between functionality and aesthetics in the T9.
- Inspiration
- The logo shape is primarily inspired by the elite team emblem, symbolizing power and masculine beauty. The logo incorporates five grains (sorghum, wheat, rice, glutinous rice, corn). The upward-flying beveled corners of the bottle represents the unique style of this dual-aroma liquor: Langjiu possesses unparalleled advantages, situated in the birthplace of strong aroma liquor and the core production area of world-class sauce aroma liquor, on the left bank of the Chishui River.