Argento Packaging · 2024
Zongchuan 1929 Packaging Alimentare
by Wei Jiang
- A' Design Award d'Argento 2024 in Packaging
- CLIENT: Xi'an Yiwen Brand Design Co., Ltd
- Estimated Number of Design Views: 35,827
- Verification code 5FCFA65E5A · Verify this award
Colors
About Zongchuan 1929 Packaging Alimentare
Zongchuan 1929 rappresenta anche un augurio unico per il destinatario. Come dono per la Festa delle Barche Drago, svolge un ruolo importante nella trasmissione di emozioni tra le persone. Il temperamento e la cultura che esprime riflettono la personalità e la raffinatezza di chi lo offre. Zongchuan 1929 è progettato per evocare la vivacità del paesaggio urbano di Chang'an e il calore della sua gente. L'apertura unica della confezione e il processo di stampa, così come l'utilizzo di carta sostenibile, riflettono inoltre la responsabilità sociale del marchio come storico brand cinese.
About the A' Design Award d'Argento
Zongchuan 1929 Packaging Alimentare ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Zongchuan 1929 Packaging Alimentare sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Zongchuan 1929 Packaging Alimentare è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
- Dimensions & Packaging
- The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
- Tags
- Festival, Colorful, Elegancel, Historical
- Production Technology
- The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
- Design Challenge
- The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
- Research
- Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
- Inspiration
- Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
- Project Duration
- The project started in May 8, 2022 in China and finished in May 20, 2022.
- Operation Flow
- The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
- Image Credits
- Xi'an Yiwen Brand Design Co., Ltd
