Bronzo Packaging · 2024
Opera Identità di Marca
- A' Design Award di Bronzo 2024 in Packaging
- CLIENT: Opera
- Estimated Number of Design Views: 15,863
- Verification code 606E70BC9F · Verify this award
Colors
About Opera Identità di Marca
Questa profonda connessione tra pasticceria e musica ha ispirato Opera, l'identità di marca per una pasticceria dove sapori e melodie si fondono armoniosamente. Ogni prelibatezza è creata per comporre una sinfonia di note deliziose. Il logo riflette i motivi ritmici delle note musicali su uno spartito, che salgono e scendono con grazia, invitandovi in un viaggio melodico. Questa trasformazione del gusto in suono è ulteriormente enfatizzata nel packaging, con colori che riecheggiano la fluidità dei movimenti di un maestro.
About the A' Design Award di Bronzo
Opera Identità di Marca ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Opera Identità di Marca sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Opera Identità di Marca soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- This deep connection between pastry and music created Operá, the brand identity for a confectionery shop where the harmony of flavours and melodies intertwine. Every delicacy is envisioned as a symphony of delectable notes. The logo mirrors the rise and fall of musical notes on a sheet. It elegantly ascends and descends, unfolding like a melodic journey. The transformation of taste into sound is also prominent inside the box as the colour treatment mirrors the fluidity of a maestro's movements.
- Dimensions & Packaging
- Paper Box Width 160mm x Depth 160mm x Height 70mm Paper Box Width 240mm x Depth 240mm x Height 70mm Paper Box Width 280mm x Depth 320mm x Height 70mm Paper Box Width 320mm x Depth 320mm x Height 70mm Paper Box with window Width 80mm x Depth 80mm x Height 190mm
- Tags
- Opera, Pastry, PastryShop, SweetTooth, PastryArt, GreekFood, BrandIdentity, PastryShopIdentity
- Production Technology
- The range of packages include boxes in several sizes.
Coffee cups, bags, napkins and more. - Design Challenge
- To capture the essence of taste and the effect elaborate and intriguing pastry products have on the human psychic while designing something fresh and unexpected was the biggest challenge for this project which resulted into the joy of creating an exciting new brand identity.
- Research
- Cooking is perceived as a form of art. It requires passion, precision, and inspiration. The culinary arts are a complex mixture of balancing a variety of tastes and aromas, combined with beautiful presentation.
- Inspiration
- One can compare pastry to music. Like music pastry rises and lowers, has the power to elevate people’s spirits by providing satisfaction to their cravings and like music pastry accompanies a lot of festivities. Similar to the grandeur of opera music, pastry fills the world with richness and diversity, making it a bigger, fuller, and more pluralistic place.
- Project Duration
- The project started in March 2022 in Athens Greece and finished in May 2022 in Athens Greece.
- Operation Flow
- It is important for the customer of a pastry shop to feel that the delicacies around them are so exquisite that they can be compared to a art. When relating this brand to music, people feel they are close to something they love. To relate it to the opera music, adds an element of class.
- Patents
- Image No#1 : Photographer Andreas Deskas, Antonia Skaraki Creative Director
Image No#2 : Photographer Andreas Deskas, Antonia Skaraki Creative Director
Image No#3 : Photographer Andreas Deskas, Antonia Skaraki Creative Director
Image No#4 : Photographer Andreas Deskas, Antonia Skaraki Creative Director
Image No#5 : Photographer Andreas Deskas, Antonia Skaraki Creative Director - Image Credits
- Image #1: Photographer Andreas Deskas, Opera, 2022.
Optional Image #1: Photographer Andreas Deskas, Opera, 2022. Optional Image #2: Photographer Andreas Deskas, Opera, 2022. Optional Image #3: Photographer Andreas Deskas, Opera, 2022. Optional Image #4: Photographer Andreas Deskas, Opera, 2022.
