Argento Grafica · 2024
Remaking Art Identità di marca
by Meng Shenhui
- A' Design Award d'Argento 2024 in Grafica
- CLIENT: Shenzhen Chengmei Culture Communication Co., Ltd
- Estimated Number of Design Views: 145,031
- Verification code 85E5F5F3A3 · Verify this award
Colors
About Remaking Art Identità di marca
Remaking Art è un'identità di marca creata per una società di comunicazione culturale. Il logo unisce le lettere iniziali R e A in un segno simmetrico, collegate da linee che evocano un riflesso nell'acqua. Una linea orizzontale richiama una bilancia ed è stata mantenuta dal logo precedente per esprimere equità e integrità. Il sistema visivo utilizza le linee per suddividere materiali stampati, packaging ed espositori per interni, così da mantenere lo stesso aspetto su formati e materiali differenti. Il progetto comunica simmetria, integrazione e rinnovamento.
About the A' Design Award d'Argento
Remaking Art Identità di marca ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Remaking Art Identità di marca sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Remaking Art Identità di marca è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display. - Dimensions & Packaging
- The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
- Tags
- Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
- Production Technology
- In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
- Design Challenge
- The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
- Research
- The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
- Inspiration
- The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
- Project Duration
- The project started in January 2022 and was completed in Shenzhen in May 2022
- Operation Flow
- First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
- Image Credits
- Copyright：CM Design
