Bronzo Grafica · 2023
Mei Tao Wan Identità aziendale
by Chen Zilong
- A' Design Award di Bronzo 2023 in Grafica
- CLIENT: Communication University of Zhejiang
- Estimated Number of Design Views: 10,605
- Verification code 831E1431E6 · Verify this award
Colors
About Mei Tao Wan Identità aziendale
Mei Tao Wan è un'identità aziendale creata per un parco dell'industria culturale e creativa a Foshan, nella provincia del Guangdong. Il logo si ispira alla lettera M, iniziale della parola "beauty" (bellezza), e all'architettura a gradoni del parco. Una forma allungata richiama le ciminiere in ceramica dell'industria locale del vasellame. La sagoma della casa rappresenta uno spazio artistico aperto e internazionale. La struttura sovrapposta allude alla concentrazione di talenti. L'identità è applicata a biglietti da visita, borse in tessuto e manifesti, elaborati al computer e stampati per l'utilizzo.
About the A' Design Award di Bronzo
Mei Tao Wan Identità aziendale ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Mei Tao Wan Identità aziendale sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Mei Tao Wan Identità aziendale soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
- Dimensions & Packaging
- Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm. - Tags
- Brand design, Fo Shan Culture, Shi Wan, Logo Design
- Production Technology
- It is designed and produced by computer and printed by the enterprise.
- Design Challenge
- It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
- Research
- Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
- Inspiration
- They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
- Project Duration
- The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
- Operation Flow
- The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
- Image Credits
- Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang
