Bronzo Grafica · 2023
Dalian Seafood Design di logo e packaging
by Ju Jijing
- A' Design Award di Bronzo 2023 in Grafica
- CLIENT: Northeastern University of China
- Estimated Number of Design Views: 11,127
- Verification code 86EE305B97 · Verify this award
Colors
About Dalian Seafood Design di logo e packaging
Dalian Seafood è un progetto di brand identity e packaging per prodotti ittici pronti al consumo. Il logo e le grafiche da esso derivate sono applicati a una confezione singola, a una lunga gift box estraibile che contiene tre piccole scatole e a lattine per il confezionamento. Le illustrazioni astratte si ispirano alle caratteristiche di diverse creature marine e sono disposte secondo layout ripetuti e sfalsati. I vivaci contrasti cromatici conferiscono alla serie un aspetto fresco. Il packaging è stampato in digitale con finitura opaca su materiali riciclabili e la gift box estraibile è di facile apertura.
About the A' Design Award di Bronzo
Dalian Seafood Design di logo e packaging ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Dalian Seafood Design di logo e packaging sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Dalian Seafood Design di logo e packaging soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
- Dimensions & Packaging
- label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm - Tags
- Food, logo, packaging, brand, image, graphic design
- Production Technology
- The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
- Design Challenge
- The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
- Research
- The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
- Inspiration
- Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
- Project Duration
- The project was launched in September 2022 and completed in November 2020.
- Operation Flow
- Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
- Image Credits
- Ju Jijing，2022.
