Argento Packaging · 2023
Luckin 2.0 Packaging per caffè filtro
by Tiger Pan
- A' Design Award d'Argento 2023 in Packaging
- CLIENT: Lucky Coffee Technology (China) Co., Ltd.
- Estimated Number of Design Views: 42,685
- Verification code 136794C7DF · Verify this award
Colors
About Luckin 2.0 Packaging per caffè filtro
Luckin 2.0 è una serie di packaging per caffè filtro realizzata per cinque varietà di caffè. Ogni confezione è illustrata con il luogo d'origine dei chicchi, tra cui l'Africa e lo Yunnan in Cina. Piante e animali locali sono raffigurati per evocare uno scenario naturale. Cinque vivaci combinazioni cromatiche distinguono le varietà e permettono alle confezioni di risaltare sullo scaffale espositivo. L'impaginazione è diretta ed essenziale, con informazioni chiare sul prodotto anziché lunghi slogan. Le confezioni sono realizzate con stampa in quadricromia, stampa a caldo nero opaco ed etichetta argento opaco.
About the A' Design Award d'Argento
Luckin 2.0 Packaging per caffè filtro ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Luckin 2.0 Packaging per caffè filtro sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Luckin 2.0 Packaging per caffè filtro è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
- Dimensions & Packaging
- Width 75mm x length 110mm x height 125mm
- Tags
- coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
- Production Technology
- Four color printing. Logo hot stamping of matte black. Matte silver label.
- Design Challenge
- How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
- Research
- The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
- Inspiration
- The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen.
- Operation Flow
- Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
- Patents
- Copyrights belongs to Tiger Pan
- Image Credits
- Tiger Pan
