Bronzo Installazione · 2023
Sounds of Welser L'installazione Interattiva
- A' Design Award di Bronzo 2023 in Installazione
- CLIENT: Welser Profile
- Estimated Number of Design Views: 22,341
- Verification code 468B2D3D8A · Verify this award
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About Sounds of Welser L'installazione Interattiva
Welser Profile è un fornitore globale di profili in acciaio. L'azienda era alla ricerca di un'esperienza di brand interattiva per il suo centro visitatori. Nel corso di 13 generazioni la Welser Profile è cresciuta fino a diventare leader mondiale del settore. Pertanto era perfettamente logico che Responsive Spaces si basasse sul nucleo stesso di questa storia di successo e lasciasse che il prodotto fosse l'eroe. I prodotti dei clienti reali sono stati utilizzati per costruire un organo in acciaio, che esteticamente allude alla tradizione e reagisce a ogni tocco umano offrendo uno scorcio della magia sottostante attraverso la creazione di paesaggi sonori mistici.
About the A' Design Award di Bronzo
Sounds of Welser L'installazione Interattiva ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Sounds of Welser L'installazione Interattiva sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Sounds of Welser L'installazione Interattiva soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- While The design of the installation resembles an organ, it is far more technical, with sophisticated capacitive sensors that respond to touch and a dynamic sound engine that changes its sets of instruments every other minute.
One of the unique features of the installation is the way in which the technology is hidden, allowing visitors to focus on the tactile and sonic experience of interacting with the steel profiles. The capacitive sensors allowing for a precise and intuitive interaction with the product, while the dynamic sound engine creates a constantly changing soundscape that is unique and engaging. - Dimensions & Packaging
- Dimensions: Width 4000 mm x Depth max. 1000 mm x Height max. 3400 mm
- Tags
- interactive installation, sound installation, organ, soundscapes, touch installation
- Production Technology
- Developing the organ required a combination of advanced production technology and carefully selected materials. Hidden from the users, there are a PC, 2 speakers and a microcontroller. Capacitive sensors for each steel profile are triggered by touch through the change of its resistance. The profiles are electrically conductive but are insulated by a wooden base, which allows for safe and distinguishable interaction with them. 18 profiles result in 9 tones and two different octaves on each side.
- Design Challenge
- An alloy coating was applied to each profile to prevent flash rusting and ensure durability. However, this presented a challenge as the alloy negatively impacted the profiles' electrical conductivity. Different alloys were meticulously tested until the best solution was found. The calibration of the sensors had to be consistent across all 18 profiles, which presented an additional challenge. The developed sensor system demanded attention to detail and a lot of testing under various conditions.
- Research
- Through a process of exploration and experimentation, an idea was settled upon for an interactive installation featuring an organ made entirely of real customer steel profiles from Welser Profile. Visitors would be able to touch the profiles to create various sounds.To bring the idea to fruition, prototypes were tested using various materials and production techniques. The result is an installation that combines advanced production technology with carefully selected materials and an intuitive design to create a truly immersive experience for visitors.
- Inspiration
- As a global provider of steel profiles, Welser Profile was looking for an interactive brand experience for its visitor center. "The product is the hero" was the core idea of this installation. The history of Welser is a ongoing success story, which building upon made perfect sense. Real products were used to build this steel organ, which aesthetically hints towards tradition and reacts to every human touch by offering a glimpse of the underlying magic through creation of mystical soundscapes.
- Project Duration
- The project launched in September 2021 in Gresten, Lower Austria in the Headquarter of Welser Profile and will be a permanent interactive installation.
- Operation Flow
- The organ installation is an interactive experience that allows visitors to explore and create sounds by touching real steel profiles. The sounds produced by the installation are constantly changing, and visitors can experiment with different combinations of touches to create their own unique soundscapes.
- Image Credits
- Photos / 3D Sketches / Sound: Julian Reil
Video: Isabella Rogl (das narrativ), Manuel Bauer (das narrativ)
