Bronzo Grafica · 2023
Taichung Public Library L'identità Del Marchio
by Yichun Lin
- A' Design Award di Bronzo 2023 in Grafica
- CLIENT: Yichun Lin Design
- Estimated Number of Design Views: 12,270
- Verification code 5C92B2D420 · Verify this award
Colors
About Taichung Public Library L'identità Del Marchio
Essendo il primo edificio a Taiwan a combinare un museo d'arte e una biblioteca, la creazione del sistema di branding della Biblioteca pubblica di Taichung si concentra sulla fusione tra natura e civiltà. La filosofia progettuale enfatizza la perfetta integrazione dell'architettura moderna con gli elementi naturali e mira a evocare un senso di freschezza e curiosità. Il sistema di branding promuove un'atmosfera che incoraggia i visitatori ad approfondire le diverse esperienze culturali offerte dalla Biblioteca e a godere dell'equilibrio tra la civiltà contemporanea e la tranquillità della foresta.
About the A' Design Award di Bronzo
Taichung Public Library L'identità Del Marchio ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Taichung Public Library L'identità Del Marchio sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Taichung Public Library L'identità Del Marchio soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The designer uses graphics in blocks as the primary design element, incorporating books and the Chinese character "Chung", and aligning with the building's square design. The Logo's undulating pattern suggests flexibility, like diving into an ocean of books. Green represents nature and growth, fitting with the Library's mission. Meanwhile, the black block provides visual contrast and suggests stability and authority, reflecting the Library's role as a reliable source of knowledge.
- Dimensions & Packaging
- Minimum size of logo: 35mm x 6.5mm
- Tags
- Visual Identity, Logo, Branding, Graphics, Printed Matter
- Production Technology
- All the graphics were created and designed with Adobe Illustrator and Photoshop.
- Design Challenge
- As the Library's anticipated opening is still several years away in 2025, the designer faces the challenge of limited information to inform the design process. This lack of data poses significant difficulties and requires the designer to think creatively and imaginatively to craft a design that accurately captures the essence and identity of the Library. Additionally, the designer must remain adaptable to any changes that may arise in the intervening years, ensuring that the final design remains relevant and effective upon the Library's opening.
- Research
- The black block is strategically placed on the upper side of the Logo, where the Library's position is relative to the park. The Chinese wordmark is set in Noto Sans, while the English wordmark uses Avenir. To ensure visual consistency and alignment with the Logo, the designer modified the proportion and details of the wordmark. The block-shaped graphic element is carefully integrated with the library building's square design, emphasizing the relationship between the brand and its physical space.
- Inspiration
- The design was inspired by the concept of "Library in the Park, Art Museum in the Forest". The brand system focuses on the fusion of "nature" and "civilization". The Logo draws inspiration from books and the Chinese character "Chung" from Taichung. The architectural appearance was also a source of inspiration, with the Library standing tall amidst the forest, blending natural and cultural elements. It allows one to experience the influence of modern civilization while being surrounded by the pristine nature of the woods.
- Project Duration
- December 2020 to January 2021, Taiwan
- Operation Flow
- The wordmark can be customized and used as exterior signage, depending on the branch name. The Logo can be applied to the library merchandise. With the extension of the graphic units and color palette, identification can be present on various products and official documents with the system.
- Image Credits
- Photographer Keith Camiller, 2017
Photographer Ryunosuke Kikuno, 2020
Photographer Gabriel Sollmann, 2018
Photographer Aarón Blanco Tejedor, 2017
