Argento Packaging · 2023
Nverhong Guihualinzang L'imballaggio Per Bevande Alcoliche
by Wen Liu
- A' Design Award d'Argento 2023 in Packaging
- CLIENT: Shenzhen Oracle Creative Design Co., Ltd
- Estimated Number of Design Views: 26,346
- Verification code 4FA360619D · Verify this award
Colors
About Nverhong Guihualinzang L'imballaggio Per Bevande Alcoliche
Shaoxing Nverhong Winery Co., Ltd. ha una lunga storia. Fondato nel 1919, è un rappresentante di Huangjiu. Si trova a Shangyu Dongguan, città di Shaoxing, provincia di Zhejiang. È una delle imprese portanti dell'industria di Huangjiu in Cina e vicepresidente della filiale dell'Associazione cinese dell'industria dell'alcol. Nuerhong Huangjiu è prodotto con il miglior riso glutinoso bianco, con un colore chiaro e trasparente, un sapore morbido ma ricco gusto e un aroma forte e persistente.
About the A' Design Award d'Argento
Nverhong Guihualinzang L'imballaggio Per Bevande Alcoliche ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Nverhong Guihualinzang L'imballaggio Per Bevande Alcoliche sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Nverhong Guihualinzang L'imballaggio Per Bevande Alcoliche è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
- Dimensions & Packaging
- 125X117X320mm
- Tags
- Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
- Production Technology
- In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
- Design Challenge
- At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
- Research
- The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
- Inspiration
- With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
- Project Duration
- 2021.6-2022.3
- Operation Flow
- The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
