Bronzo Packaging · 2023
Jinlongquan Beer La Confezione Regalo
by Jin Zhang
- A' Design Award di Bronzo 2023 in Packaging
- CLIENT: InBev jinlongquan beer (Hubei) Co., Ltd
- Estimated Number of Design Views: 17,363
- Verification code 2FD746B223 · Verify this award
Colors
About Jinlongquan Beer La Confezione Regalo
Questa confezione regalo utilizza il registratore più popolare negli anni '80 come prototipo di creazione, che ricorderà a molte persone, compresi i giovani, i loro ricordi e otterrà una buona interazione emotiva. Il designer ha utilizzato una scatola di cartone ondulato per progettare, che è pratico, ecologico e conveniente. Allo stesso tempo, ha abilmente aperto tre fori rotondi sulla parte anteriore della confezione regalo, che possono vedere intuitivamente diversi tipi di prodotti di birra all'interno, ottenendo un design a tre strati di emozione, protezione ambientale e funzione.
About the A' Design Award di Bronzo
Jinlongquan Beer La Confezione Regalo ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Jinlongquan Beer La Confezione Regalo sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Jinlongquan Beer La Confezione Regalo soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
- Dimensions & Packaging
- Width 370mm x Depth 70mm x Height 310mm
- Tags
- Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
- Production Technology
- Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
- Design Challenge
- The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
- Research
- When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
- Inspiration
- The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
- Project Duration
- The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
- Operation Flow
- This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
- Patents
- The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer
