Bronzo Packaging · 2023
Tsingtao 9 Degrees L'imballaggio Della Birra
by Jin Zhang
- A' Design Award di Bronzo 2023 in Packaging
- CLIENT: Tsingtao Beer
- Estimated Number of Design Views: 18,413
- Verification code 91407F2B4E · Verify this award
Colors
About Tsingtao 9 Degrees L'imballaggio Della Birra
La birra Tsingtao è uno dei marchi di birra più famosi in Cina. Sulla base dell'evidenziazione del marchio, il lato del marchio deve mostrare le caratteristiche locali di ciascuna provincia. Il designer utilizza la più rappresentativa "Yellow Crane Tower" mostrare le caratteristiche locali. Inoltre, Xiangyun, Crane e il collo di bottiglia "Phoenix Feather" (Hubei è molto affezionato a Phoenix) rende l'intero quadro più flessibile; Allo stesso tempo, evidenzia il "grado 9", il più grande punto di forza del prodotto, per promuovere efficacemente le vendite.
About the A' Design Award di Bronzo
Tsingtao 9 Degrees L'imballaggio Della Birra ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Tsingtao 9 Degrees L'imballaggio Della Birra sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Tsingtao 9 Degrees L'imballaggio Della Birra soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
- Dimensions & Packaging
- Width 65mm x Depth 65mm x Height 265mm
- Tags
- Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
- Production Technology
- This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
- Design Challenge
- The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
- Research
- The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
- Inspiration
- The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
- Project Duration
- The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
- Operation Flow
- This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
- Patents
- Intellectual property/patents/copyrights owned by Tsingtao Brewery
