China Qing Packaging per Bevande al Tè by Dingding Li

Bronzo Packaging · 2023

China Qing Packaging per Bevande al Tè

by Dingding Li

A' Design Award di Bronzo 2023 in Packaging
CLIENT: The Soloist
Estimated Number of Design Views: 11,113
Verification code 4B774F5F74 · Verify this award

View at A' Design Award Press Release

Colors

About China Qing Packaging per Bevande al Tè

Il Tè Oolong è chiamato anche Tè Qing in Cina, da cui il nome China Qing. La bottiglia di tè dalle linee morbide e rotonde, con tappo bianco e corpo turchese-arancio, è incisa con i sottili marchi cinesi e inglesi di China Qing. Quando le etichette sono presenti, si presentano come due esplicite bevande al tè; quando le etichette sono rimosse, appaiono come due bevande limpide. All'apertura del tappo e al primo sorso, il tè limpido e dolce a lungo dimenticato avvolge il palato con il gusto del tè oolong leggero o intenso, evocando istantaneamente ricchezza per poi ritornare lentamente all'essenzialità, forse il sapore stesso della vita.

About the A' Design Award di Bronzo

China Qing Packaging per Bevande al Tè ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che China Qing Packaging per Bevande al Tè sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. China Qing Packaging per Bevande al Tè soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Press Kit

Unique Properties: Oolong Tea is also known as Qing Tea in China. It is a kind of tea unique to China. The smooth and round tea bottle, white bottle cap and turquoise-orange bottle are engraved with the subtle Chinese and English marks of China Qing. The transparent bottle bottom shows two kinds of tea colors: Mild and Concentrated. When the labels are given, there are two explicit and elegant tea drinks; when the labels are hidden, there are two mysterious and limpid drinks.
Dimensions & Packaging: Bottle size: Diameter 60mm x Height 180mm
Single label size: Length 220mm x Width 60mm
Gift box size: Length 41mm x Width 26mm x Height 63mm
Tags: tea, packaging, Chinese, beverage, branding
Production Technology: PET polyester bottle cap and bottle body, partial spot color screen printing and laser engraving. Environmentally friendly art paper, spot color printing, partial hot silver process.
Design Challenge: China Qing was defined as a intellectual and minimalist style at the beginning of its creation, but most of the bottled tea in the market already has a stereotyped image, which requires more accurate creative extraction and visual expression to present a simple and refreshing design. Finally, after constant speculation and repeated practice, this effect was achieved.
Research: All the creative elements of China Qing strive to provide a new visual presentation method and more cultural integration for the market of similar products, further thinking about the phenomena existing in modern society, relying on the traditional tea culture, integrating into a new visual language and way of experience, and hoping to have new inspiration.
Inspiration: "Bodhi is fundamentally without any tree, the bright mirror is also not a stand. Fundamentally there is not a single thing, where could any dust be attracted?" This poem is from the "Bodhi Buddhist Hymn" of the Tang Dynasty in China. You can gently remove the label and faithfully keep the high light. The mild and concentrated fragrances are all in the artistic mood. These are the inspirations for China Qing.
Project Duration: The project started in May 2022 and completed on June 2020, Shanghai.
Operation Flow: Round and smooth bottle body, whilst exquisite to the touch. Delicate details of printing and laser engraving, reflect the strict quality requirements of brands and products. Removable labels provide consumers with a new experience and visual presentation, thereby deepening the memory of the product.
Image Credits: Designer: Li Dingding