Ferro Grafica · 2023
Tathra Eco Camp L'identità Del Marchio
- A' Design Award di Ferro 2023 in Grafica
- CLIENT: Amanda Dempster
- Estimated Number of Design Views: 10,141
- Verification code 960187CBF5 · Verify this award
Colors
About Tathra Eco Camp L'identità Del Marchio
Dopo essere stato distrutto dai devastanti incendi boschivi australiani, il Tathra Eco Camp aveva bisogno di un'identità simbolica che raccontasse una storia di ringiovanimento, storia e immersione nella natura. I proprietari cercavano un marchio che rappresentasse la storia unica del territorio onorando al tempo stesso il suo significato culturale e il loro impegno per l'ecoturismo. Lo stile e le rappresentazioni del marchio che ne risultano riflettono il fascino naturale del campo e rendono omaggio al paesaggio rinnovato con gli iconici anelli degli alberi e una combinazione di colori unica che simboleggia la crescita, la storia e il ringiovanimento della destinazione.
About the A' Design Award di Ferro
Tathra Eco Camp L'identità Del Marchio ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Tathra Eco Camp L'identità Del Marchio sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Tathra Eco Camp L'identità Del Marchio è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered. - Dimensions & Packaging
- Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral - Tags
- Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
- Production Technology
- A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums. - Design Challenge
- The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
- Research
- In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
- Inspiration
- With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding. - Project Duration
- The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
- Operation Flow
- The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
- Patents
- Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
- Image Credits
- Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)
