Bronzo Grafica · 2023
Pakka Coffee Shop Identità di marca
by Sersen Shenzhen Brand Consulting
- A' Design Award di Bronzo 2023 in Grafica
- CLIENT: Pakka Coffee Shop
- Estimated Number of Design Views: 10,522
- Verification code 5C73D6179D · Verify this award
Colors
About Pakka Coffee Shop Identità di marca
Pakka Coffee Shop è un'identità di marca creata per una caffetteria di Shantou, in Cina. Il progetto unisce un lettering scritto a mano a una palette cromatica contrastante di blu e arancione. Il lettering informale si ispira ai graffiti e alla street art, mentre l'abbinamento cromatico richiama uno stile retrò americano. Il sistema visivo essenziale mantiene l'immagine del marchio coerente e facilmente riconoscibile sui diversi media. L'identità mira a collegare la cultura del caffè alla vita quotidiana e a conquistare un pubblico giovane, appassionato di moda street.
About the A' Design Award di Bronzo
Pakka Coffee Shop Identità di marca ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Pakka Coffee Shop Identità di marca sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Pakka Coffee Shop Identità di marca soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
- Tags
- LOGO, Brand Image, Coffee culture, Street culture, American style
- Design Challenge
- This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
- Research
- According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
- Inspiration
- The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
- Project Duration
- Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
- Operation Flow
- - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.
