Bronzo Packaging · 2023
Ocean Blue Packaging per bevanda alcolica
by Jingzhang Xiao and Dongyan Ruan
- A' Design Award di Bronzo 2023 in Packaging
- CLIENT: Jiangsu Yanghe Distillery Co., Ltd
- Estimated Number of Design Views: 19,862
- Verification code 95A0D5B13E · Verify this award
Colors
About Ocean Blue Packaging per bevanda alcolica
Ocean Blue è un progetto di packaging per un distillato baijiu. La bottiglia segue le proporzioni della spirale di Fibonacci, dando vita a una forma equilibrata e dinamica, facile da impugnare e da aprire. La parte superiore è rifinita con scintille dorate che richiamano la sabbia della spiaggia, mentre la parte inferiore è colorata di blu mare. Per valorizzare la texture superficiale sono state impiegate la litografia su lastra di rame, la lavorazione occhio di gatto e la goffratura. La scatola esterna è realizzata in cartone grigio con interno in cartoncino bianco, un inserto in schiuma e un blister intrecciato. Un sistema di codici collega ogni bottiglia, scatola e cartone, contribuendo a proteggere il prodotto dalla contraffazione.
About the A' Design Award di Bronzo
Ocean Blue Packaging per bevanda alcolica ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Ocean Blue Packaging per bevanda alcolica sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Ocean Blue Packaging per bevanda alcolica soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
- Dimensions & Packaging
- 140mmx115mmx320mm，
- Tags
- crafts, Baijiu, spirit, packaging, art
- Production Technology
- Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister. - Design Challenge
- Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
- Research
- In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases. - Inspiration
- The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
- Project Duration
- 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu. - Operation Flow
- The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
